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9780465000807

Advertising, the Uneasy Persuasion

by
  • ISBN13:

    9780465000807

  • ISBN10:

    0465000800

  • Edition: Reprint
  • Format: Paperback
  • Copyright: 1986-09-03
  • Publisher: HARPER
  • View Upgraded Edition

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Summary

A examination of advertising in America, as a business and as a social institution, finds much lacking in the business's importance and effectiveness and much that is problematic in advertising's social impact

Table of Contents

Acknowledgmentsp. ix
Preface to the Paperback Editionp. xiii
Notesp. xxiii
Introductionp. 3
The Advertiser's Perspectivep. 14
What Advertising Agencies Knowp. 44
The Consumer's Information Environmentp. 90
An Anthropology of Goodsp. 129
Historical Roots of Consumer Culturep. 147
The Emergence of New Consumer Patterns: a Case Study of the Cigarettep. 178
Advertising as Capitalist Realismp. 209
An Evaluation of Advertisingp. 234
Notesp. 244
Indexp. 277
Table of Contents provided by Publisher. All Rights Reserved.

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