Advertising, the Uneasy Persuasion

by Schudson, Michael

• ISBN13: 9780465000807
• ISBN10: 0465000800
• Edition: Reprint
• Format: Paperback
• Copyright: 1986-09-03
• Publisher: HARPER

Summary

A examination of advertising in America, as a business and as a social institution, finds much lacking in the business's importance and effectiveness and much that is problematic in advertising's social impact

Table of Contents

Acknowledgments	p. ix
Preface to the Paperback Edition	p. xiii
Notes	p. xxiii
Introduction	p. 3
The Advertiser's Perspective	p. 14
What Advertising Agencies Know	p. 44
The Consumer's Information Environment	p. 90
An Anthropology of Goods	p. 129
Historical Roots of Consumer Culture	p. 147
The Emergence of New Consumer Patterns: a Case Study of the Cigarette	p. 178
Advertising as Capitalist Realism	p. 209
An Evaluation of Advertising	p. 234
Notes	p. 244
Index	p. 277
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