The Age of Persuasion How Marketing Ate Our Culture

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  • Format: Paperback
  • Copyright: 5/1/2011
  • Publisher: Counterpoint

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Consider the culture of the twenty-first century: Each morning, you hear a half-dozen ads on the radio before your feet touch the floor. By the end of the day, hundreds—perhaps thousands—of marketing messages have targeted you. And yet little is understood about how marketing affects our lives and society.

Enter Terry O’Reilly and Mike Tennant, the ad men behind The Age of Persuasion, the popular radio show broadcast on the Canadian Broadcasting Corporation and Sirius Radio. They have made it their mission to share the back-room story of modern marketing, entertaining asides and all:

“Think of advertisers as millions of ants in a colony, each working hard and each with its own objective. Except that in this colony, every single ant is competing against the others. That’s the ad business. Almost every ad you see, hear, and otherwise experience is competing for a piece of your imagination. And like any cross-section of humanity, the vast, worldwide advertising community is diverse: composed of geniuses and idiots, saints and buffoons, and everything in between.”

From the early players to the Mad Men of the 1960s and beyond, The Age of Persuasion provides an entertaining—and eye-opening—look at a world driven by marketing.

Author Biography

Terry O'Reilly is the award-winning cofounder of Pirate Radio and Television. With Mike Tennant he created the CBC's radio O'Reilly on Advertising and The Age of Persuasion. He lives in Toronto. Mike Tennant is the co-creator and writer for the radio series The Age of Persuasion, and he regularly gives talks and workshops on creative communication. He lives in Kitchener, Ontario.

Table of Contents

I, Me, Wep. ix
What Hath God Wroughtp. xi
Clutterp. 1
Breaking the Contractp. 27
The Rise and Fall and Rise of Branded Entertainmentp. 49
Persuading Yootsp. 73
The Youtube Revolutionp. 97
Guerrillas in our Midstp. 119
The Lesson of Clark Gable's Undershirtp. 139
The Language of Persuasionp. 163
A Sense of Persuasionp. 185
The Human Face of Persuasionp. 205
The Long and Short of Itp. 229
The Wall of Cynicismp. 255
Furthermorep. 269
Acknowledgmentsp. 277
Notesp. 281
Bibliographyp. 301
Permissionsp. 305
Indexp. 307
Table of Contents provided by Ingram. All Rights Reserved.

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