Agricultural Marketing Enterprises for the Developing World: With Case Studies of Indigenous Private, Transnational Co-operative and Parastatal Enterprise

by John C. Abbott

• ISBN13: 9780521339087
• ISBN10: 0521339081
• Format: Paperback
• Copyright: 1990-11-30
• Publisher: Cambridge University Press

Summary

This textbook, published in 1987, presents a selection of marketing enterprises, drawn from throughout the tropics, which succeeded under the conditions prevailing in developing countries. They include the whole range of marketing systems from indigenous private enterprise, through transnationals as joint ventures, to co-operatives and parastatal organisations. They have also been selected to reflect the handling of the various agricultural products and the successive phases in the marketing operation from assembly by small farmers to the processing and distribution of the final product for consumption. This dynamic and readable approach will be enjoyed by students of marketing and agricultural economics, and by those concerned with improvements to marketing systems. Students of development economics will also find this work an interesting addition to the standard texts.

Table of Contents

Case studies contributions

Preface

Authors and acknowledgements

Abbreviations

Introduction

The marketing enterprise and economic development

Indigenous private enterprise

Transnational enterprises

Co-operatives

Parastatals

Developing an effective marketing structure

Managing a marketing enterprise

Index

Table of Contents provided by Publisher. All Rights Reserved.