Alcohol Advertising and Young People's Drinking Representation, Reception and Regulation

by Gunter, Barrie; Hansen, Anders; Touri, Maria

• ISBN13: 9780230237537
• ISBN10: 0230237533
• Edition: 1st
• Format: Hardcover
• Copyright: 2010-11-15
• Publisher: Palgrave Macmillan

Summary

A thorough examination of the relationship between young people#x19;s drinking and exposure to media representations of alcohol, including alcohol marketing and advertising.

Author Biography

BARRIE GUNTER is Professor of Mass Communication and Head of the Department of Media and Communications, University of Leicester, UK. He is a Psychologist by training, has written or edited 50 books and more than 300 other publications, and currently specialises in research on social marketing and digital media issues.

ANDERS HANSEN is Senior Lecturer in the Department of Media and Communication, University of Leicester, UK. He is Chair of the IAMCR Working Group on Environment, Science and Risk Communication. His recent books include Environment, Media and Communication (2010) and Mass Communication Research Methods (2009). 

MARIA TOURI is a Lecturer in the Department of Media and Communications, University of Leicester, UK. She has done research and published in the area of advertising effects, media-government interactions and new media technologies. She has also worked as a consultant in the area of human rights at PANOS London.

Table of Contents

Acknowledgements
Alcohol Consumption and Youth: Key Issues
Alcohol Marketing over the Years
Advertising and Alcohol Consumption in Society
Alcohol Advertising and Youth Drinking Behaviour
Orientations toward Alcohol Advertisements
Alcohol Representation at Point of Sale
Impact of Alcohol Representation in the Entertainment Media
Impact of Alcohol Representation in the News
Alcohol Marketing: Regulation and Compliance
Notes
Bibliography
Index