All the World and Her Husband : Women in Twentieth-century Consumer Culture

by Andrews, Margaret R.; Talbot, Mary M.; Talbot, Mary M.

• ISBN13: 9780304701513
• ISBN10: 0304701513
• Format: Hardcover
• Copyright: 2000-05-01
• Publisher: Bloomsbury USA Academic

Summary

This collection provides a wide range of different perspectives on women as consumers, focusing on popular culture, including examinations of popular media & their targeting of female audiences.

Table of Contents

The Contributors	vii
Acknowledgements	x
Introduction: women in consumer culture	1	(9)
Maggie Andrews
Mary M. Talbot
`All the World and Her Husband': the Daily Mail Ideal Home Exhibition 1908--39	10	(13)
Deborah S. Ryan
New disciplines for women and the rise of the chain store in the 1930s	23	(23)
Janice Winship
Modernity teamed? Women hoppers and the rationalization of consumption in the inter-war period	46	(19)
Mica Nava
`The greatest invention of the century': menstruation in visual and material culture	65	(17)
Alia Al-Khalidi
Georgette Heyer: the historical romance and the consumption of the erotic, 1918--1939	82	(15)
Sallie McNamara
`A Material Girl'? Adolescent girls and their magazines, 1920--1958	97	(16)
Penny Tinkler
`Mrs Housewife and Her Grocer': the advent of self-service food shopping in Britain	113	(17)
Barbara Usherwood
Decisions in DIY: women, home improvements and advertising in post-war Britain	130	(16)
Jen Browne
`As seen on TV': design and domestic economy	146	(16)
Alison J. Clarke
Advertising difference: women, Western Europe and `consumer-citizenship'	162	(15)
Anne M. Cronin
Strange bedfellows: feminism in advertising	177	(15)
Mary M. Talbot
`Thanks for stopping by': gender and virtual intimacy in American shop-by-television discourse	192	(18)
Mary Bucholtz
A self off the shelf? Consuming women's empowerment	210	(14)
Deborah Cameron
Fashioning the career woman: power dressing as a strategy of consumption	224	(15)
Joanne Entwistle
Non-occasion greeting cards and the commodification of personal relationships	239	(14)
Jane Hobson
Girl power and the post-modern fan: the 1996 Boyzone concert tour	253	(14)
Maggie Andrews
Rosie Whorlow
Index	267