Amway Forever : The Amazing Story of a Global Business Phenomenon

by Jones, Kathryn A.

• ISBN13: 9780470488218
• ISBN10: 0470488212
• Format: Hardcover
• Copyright: 2011-08-09
• Publisher: Wiley

Summary

Amway has returned to public attention after 50 years in the business. Its past 10-year run has seen an exporting of its direct sales business to more than 70 countries that now generate it $6 billion in sales. Not bad for a company that stalled in the 1980's, as most of America seemed to have grown wise to its cult-like recruitment tactics and sometimes outlandish promises of wealth. Amway Forever explores the history of Amway and its remarkable resurgence around the globe. From how the company began to its growing pains in the 70's and 80's to its recent online revival, Frick explores the interesting strategies used by Amway in the past 50 years.The book begins with a look at Amway's fascinating roots and then delves into how innovation has led to its growth into an international powerhouse. A must read for anyone interested in Amway's unique business model and buzzworthy emergence into a global success.

Author Biography

Kathryn A. Jones is an experienced business writer and editor. A freelance writer for the New York Times where she has written for the Business, Money, National, and Travel sections, and a former writer-at-large and current contributing editor for Texas Monthly, she has also written for Time, Life, The Dallas Morning News, and numerous other news outlets.

Table of Contents

Acknowledgments	p. ix
Introduction: Selling a Dream	p. ix
Capitalism and Controversy	p. 1
An Adventurous Partnership	p. 15
Taking Flight and Sailing Away	p. 25
Sell Something Everybody Needs	p. 35
Unveiling "The Plan"	p. 45
Toppling the Pyramid	p. 57
Retooling the Machine	p. 77
Diamonds, Rubies, Emeralds, and Pearls	p. 91
Clash of the Soap Titans	p. 107
Friends in High Places	p. 119
West Meets East	p. 131
The Biggest Market Ever	p. 145
New Heart, New Identity	p. 153
Amway Redux	p. 163
The Way Ahead	p. 177
Notes	p. 183
Selectred Bibliography	p. 203
About the Author	p. 213
Index	p. 215
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