Babette E. Bensoussan is Managing Director of The MindShifts Group, a consultancy with more than 16 years experience attending to Australian, Asian, and global Fortune 500 companies, as well as SMEs, in strategic business and marketing planning, competitive intelligence, and strategic analysis.
Craig S. Fleisher is the Windsor Research Leadership Chair and Professor of Strategy, Odette School of Business, University of Windsor. He was 2006 President of the Society of Competitive Intelligence Professionals, inaugural chair of the Competitive Intelligence Foundation, and founding editor of the Journal of Competitive Intelligence and Management.
Bensoussan and Fleisher are coauthors of Strategic and Competitive Analysis as well as Business and Competitive Analysis.
Part I Introduction 1
Chapter 1 Business Management and the Role of Analysis 3
Chapter 2 The Analysis Process 15
Part II Analysis Tools 27
Chapter 3 BCG Growth/Share Portfolio Matrix 29
Chapter 4 Competitor Analysis 49
Chapter 5 Financial Ratio and Statement Analysis 67
Chapter 6 Five Forces Industry Analysis 95
Chapter 7 Issue Analysis 111
Chapter 8 Political Risk Analysis 131
Chapter 9 Scenario Analysis 151
Chapter 10 Macroenvironmental (STEEP/PEST) Analysis 169
Chapter 11 SWOT Analysis 183
Chapter 12 Value Chain Analysis 199