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9780761908166

Analyzing and Reporting Focus Group Results

by
  • ISBN13:

    9780761908166

  • ISBN10:

    0761908161

  • Format: Paperback
  • Copyright: 1997-07-24
  • Publisher: SAGE Publications, Inc

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Supplemental Materials

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Summary

Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. Because analyzing focus group data is different from analyzing data collected through other qualitative methodologies, it presents new challenges to researchers. Analyzing and Reporting Focus Group Results offers an overview of important principles guiding focus group research and suggests a systematic and verifiable analysis strategy. Krueger is not doctrinaire, but instead offers multiple approaches and invites others to share their strategies for analysis. The book is helpful for academic audiences, focus group practitioners, and the occasional moderator. And the straightforward approach contains hundreds of helpful tips. The reader of this volume is bound to find delightful strategies that will improve analysis.

Table of Contents

Acknowledgments xiii(2)
Introduction to the Focus Group Kit xv(4)
About This Book xix
Part I: THE FOUNDATION 1(38)
1. Introduction to Analysis
3(6)
2. Critical Ingredients of Qualitative Analysis
9(10)
3. Analysis Principles of Particular Importance to Focus Group Research
19(12)
4. Analysis Considerations for Focus Group Research
31(8)
Part II: DOING ANALYSIS 39(64)
5. The Analysis Process
41(12)
6. Tools and Equipment for Making Analysis Easier
53(8)
7. Questions Focus Group Analysts Must Face
61(18)
8. Strategies Used by Experts
79(18)
9. Advice for First-Timers
97(6)
Part III: SHARING RESULTS 103(26)
10. Principles of Reporting
105(4)
11. Written Reports
109(12)
12. Oral Reports
121(8)
POSTSCRIPT: For Graduate Students Only 129(5)
References 134(1)
Index to This Volume 135(2)
Index to the Focus Group Kit 137(2)
About the Author 139

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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