What is included with this book?
Animation is a limitless medium for telling stories. Artists can create worlds, defy gravity, flip from factual to fantasy, and transport audiences to places they never imagined. The challenge is having the discipline to reel it in and be intentional about your storytelling choices. This book shows you how.
In Animated Storytelling, you’ll learn how to create memorable stories using animation and motion graphics by following 10 simple guidelines that take you through the stages of concept development, pre-production, storyboarding, and design. Award-winning animator Liz Blazer uses clear examples and easy-to-follow exercises to provide you with the instruction, encouragement, and tools you need to get your designs moving.
Whether your goal is to create exciting shorts for film festivals, effective messaging for broadcast or online, or simply to gain a deeper understanding of the medium, Animated Storytelling simplifies the process of creating clear and engaging stories for animation and motion graphics so you can get started easily.
In Animated Storytelling, you’ll learn how to:
1. Pre-Production is the most important step in creating an animated piece.
I. Concept development
2. Pitch until you know the story beats.
I. Storytelling 101
II. Story structure
3. Be playful with the medium.
I. How limitless is animation?
II. The animated transition
III. Styles of motion graphics
IV. Using analog and digital sources
4. Use color wisely to support your storytelling.
I. Limiting color palettes
II. Color scripts
III. High contrast and complementary colors
IV. Surprise colors
V. Color systems
5. Concept development and animation style should be integrated.
II. Logos and broadcast graphics
III. Title sequences for TV and film
6. Vary scale and directional movement from shot to shot within a piece.
I. Scale changes to reveal or conceal visual information
II. Changes in directional movement from shot to shot
III. Using flat and deep space
7. Use contrast to support clear figure/ground relationships when you have something important to say.
I. Contrast and movement
II. Figure/ground relationships in motion
8. Let sound drive your animation.
I. Seeing what you hear
II. Choosing music, VO, effects.
III. Letting sound drive your movement
9. Design the rules of the world you are building, then set your art free to live there.
I. World building
II. Design for motion
10. Be a student of motion graphics.
I. Study your historyII. Choose your influencers