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9780136086345

Anybody's Business

by ;
  • ISBN13:

    9780136086345

  • ISBN10:

    0136086349

  • Edition: 1st
  • Format: Paperback
  • Copyright: 2009-09-24
  • Publisher: Pearson
  • View Upgraded Edition

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Supplemental Materials

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Summary

Immediately useful, this text wastes no time getting vital business skills across to readers by showing them the connections between business concepts and their everyday lives. Financial Intelligence; Leadership Vision; Management Perspective; Marketing Savvy; Tech Insight: (Available at mybizlab.com); Beyond Business (Available at mybizlab.com) For anyone interested in understanding business.

Table of Contents

1: Financial Intelligence

    1. Profit: Open Books, Cash Flow, and Income

    2. Build: Balance Sheet, Risk, Financing, and Diversification

    3. Compete: Economics and Competition

    4. Adapt: Monetary and Fiscal Policy, the Economic Cycle, and Economic Systems

    5. Grow: Global

2: Leadership Vision
    6. Lead: Vision, Integrity, Change, and Teams
    7. Own: Entrepreneurship, Innovation, and Forms of Ownership
    8. Act: Ethics and Corporate Social Responsibility
3: Management Perspective
    9. Plan: Roles, Mission, Strategy, and Plans
    10. Organize: Organizational Structure, Culture, and Employee Recruitment, Selection, and Hiring
    11. Direct, Control, Evaluate Decision Making, Delegating, and Appraising
4: Marketing Savvy
    12. Discover: The Marketing Mix, Market Research, and Target Marketing
    13. Create: Product Innovation, Branding, Pricing, and Value
    14. Communicate: Promotions and Marketing Communications
5: Tech Insight These Chapters Available at mybizlab.com
    15. Decide: The IT Organization, Data-Driven Decisions, and IT Risks
    16. Improve: Operations, Quality, and Distribution
6: Beyond Business These Chapters Available at mybizlab.com
    17. Connect: Business Presentations, E-mail, and Memos
    18. Enforce: Business Law
    19. Advance: Careers, Networking, and Interviewing
    20. Invest: Your Money, Your Future

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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