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Apparel Production Terms and Processes defines materials and terms relating to the mass production of raw materials, design and product development, patternmaking, garment details and component parts, assembly, production and manufacturing, labeling regulations, packaging and finishing, testing, and quality control. In this revised edition of the classic Fashion Production Terms, chapters are presented in a progression that relates to the flow of the production process or the route of the garment from its origin through development to completion. Each chapter opens with a brief introduction followed by terms that are listed alphabetically; terms are grouped according to subject by use or application.
Janace Bubonia is based at Texas Christian University.
Table of Contents
1. The State of the Industry Roots and Rudiments The Retail Environment: Dynamics of Change Strategic Planning: Adapting to Change 2. Retail Structures and Multichannel Strategies Brick-and-Mortar Retailers Direct Marketing and Selling Electronic Retailing Global Retailing 3. The Human Factor Human Resource Management Customer Behavior 4. Store Location and Planning Site Selection Shopping Centers and Malls Store Design and Visual Merchandising 5. Marketing the Merchandise Merchandise Planning and Buying Pricing for Profit Supply Chain Management Retail Promotion