Editorial design | |
What is editorial design | p. 6 |
The different forms of editorial design | p. 7 |
The people who make it happen | p. 12 |
The tempo and deadlines | p. 21 |
The evolution of the printed page | p. 23 |
Anatomy of a publication | |
Branding and identity | p. 28 |
The cover | p. 29 |
Inside the publication | p. 47 |
The role fo copy | p. 60 |
Image treatment | p. 66 |
Creating layouts | |
Principal components of a layout | p. 74 |
Determining factors in layout construction | p. 90 |
Harmony and discord | p. 104 |
Style - what is it, how do you get it, how do you deliver it? | p. 108 |
How to convert inspiration into a layout | p. 113 |
Essential design skills | |
Page preparation and grids | p. 117 |
Choosing and using type | p. 128 |
Artwork skills and production issues | p. 141 |
Acquiring, evaluating, and using images | p. 146 |
Consistency without monotony | p. 152 |
Redesigning - when and why? | p. 156 |
Looking back, looking forward | |
Looking back-motivating and underlying principles | p. 160 |
Case studies - designers and publications | p. 162 |
Looking forward | p. 186 |
Additional material | |
Mini biographies | p. 194 |
Type foundries | p. 196 |
Glossary | p. 198 |
Further reading | p. 202 |
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