The Art of Editing

by Brooks, Brian S.; Sissors, Jack Z.

• ISBN13: 9780205319572
• ISBN10: 0205319572
• Edition: 7th
• Format: Hardcover
• Copyright: 2001-01-01
• Publisher: Allyn & Bacon

Summary

The Art of Editing continues to be the standard by which editing texts are judged, offering students the most comprehensive and up-to-date discussion of editing techniques and strategies available today. Long viewed as the classic in the field of editing, The Art of Editing continues to evolve and meets the needs of today's students in this new, seventh edition. While more traditional newspaper editing forms the foundation of the text, attention also is placed on the areas in which students are finding jobs corporate magazines, broadcasting, online media, public relations and advertising.

Table of Contents

Preface	xi
PART 1 EDITING IN THE INFORMATION AGE	1	(30)
Editing for Today's Changing Media	2	(11)
The Media Evolve	2	(2)
Threats and Opportunities	4	(5)
The Nature of News	9	(2)
The Role of the Editor	11	(1)
The Art of Editing	11	(2)
The Editor and the Audience	13	(18)
The Disconnected Audience	13	(2)
Advertising Prompts Change	15	(1)
An Industry in Turmoil	16	(1)
The Contrary View	17	(2)
Evaluating the Media Mix	19	(1)
The Infomedium	20	(1)
A Response to Change	21	(1)
Understanding U.S. Audiences	22	(3)
Credibility and the Media	25	(2)
Measures of Readability	27	(2)
Changing Needs of Changing Consumers	29	(2)
PART 2 THE FUNDAMENTALS OF EDITING	31	(124)
The Editing Process	32	(25)
The Editor's Role	32	(2)
The Value of the Copy Editor	34	(4)
The Editor's Responsibilities	38	(3)
Editing the Story	41	(4)
Recognizing Writing Styles	45	(12)
The Four C's: Be Correct, Concise, Consistent and Complete	57	(23)
Be Correct	57	(10)
Be Concise	67	(8)
Be Consistent	75	(1)
Be Complete	76	(4)
Editing for Precision in Language	80	(30)
Abusing English	80	(1)
Grammar	81	(12)
Usage	93	(17)
Editing for Style	110	(23)
Why Style Matters	110	(1)
Identifications	111	(2)
Trade Names	113	(1)
Religion	113	(2)
Death Stories	115	(1)
Medical News	116	(2)
Weather	118	(4)
Disaster	122	(1)
Labor Disputes	123	(1)
Financial News	123	(2)
Ships and Boats	125	(1)
Sports	126	(4)
Lifestyle Pages	130	(3)
Editing for Libel, Taste and Fairness	133	(22)
Law and the Media	133	(1)
Editing for Libel and Privacy	134	(17)
Editing for Taste	151	(2)
Editing for Fairness	153	(2)
PART 3 EDITING FOR THE PRINT MEDIA	155	(182)
Writing the Newspaper Headline	156	(35)
Headline Functions	156	(3)
The Headline Writing Process	159	(1)
The Headline Order	159	(5)
Counting the Headline	164	(1)
Forming the Headline	165	(2)
The Title Lesson	167	(1)
Headline Rules	168	(8)
Common Headline Problems	176	(15)
Editing Wire News for Publication	191	(11)
Sources of Wire News	192	(1)
How the Wires Operate	193	(1)
Budgets and Priorities	194	(1)
Sorting the Pieces	195	(2)
Editing the Wire	197	(5)
Editing Magazines and Corporate Publications	202	(11)
An Industry of Diversity	202	(1)
Magazine Characteristics	203	(2)
Editing the Magazine	205	(1)
Article Headings	206	(1)
Magazine Design	207	(3)
Magazine Production	210	(3)
Using Photos and Graphics in Print	213	(29)
The Importance of Graphic Elements	213	(2)
Photographer-Editor Relationships	215	(1)
Editing Decisions	216	(7)
Pictures as Copy	223	(1)
Changing Photo Technology	224	(1)
The Enlarging-Reducing Formula	225	(2)
Taste in Picture Editing	227	(3)
Picture Pages	230	(4)
Caption Guidelines	234	(1)
Information Graphics	235	(7)
An Introduction to Using Type	242	(30)
Making Type Easier and Faster to Read	241	(5)
What Editors Should Know About Typefaces	246	(1)
General Type Measurements	247	(1)
Differentiating Typefaces	248	(7)
How to Measure Type from a Printed Page	255	(2)
An Introduction to Leading	257	(6)
Type Selection Principles	263	(5)
Typography on a Desktop Computer	268	(3)
Developing Artistic Judgment	271	(1)
An Introduction to Newspaper Layout and Design	272	(38)
Makeup, Layout or Design: Which to Use in Planning?	272	(1)
How Important Is Good Newspaper Design?	273	(1)
How to Recognize a Well-Designed Newspaper	274	(2)
Layout and Design Goals for an Editor	276	(2)
Principles of Artistic Design Applied to Newspapers	278	(5)
Visualizing Total Page Structure	283	(1)
Take a Look at Full-Page Newspaper Layouts	284	(1)
The Mechanics of Page Layout	285	(22)
The Use of Desktop Computers in Page Layout	307	(3)
An Introduction to Magazine and Newsletter Design	310	(27)
Why Magazines and Newsletter Design in an Editing Book?	310	(1)
Design in Magazines and Newsletters	310	(3)
Magazine Classifications	313	(2)
Principles of Newspaper Design Also Apply to Magazines	315	(1)
Graphic Styling Alternatives	316	(7)
Magazine Covers	323	(4)
An Introduction to Newsletter Design	327	(1)
What is a Newsletter?	327	(1)
How Different Is Newsletter Design?	327	(2)
What Essentials Are Necessary to Produce a Newsletter?	329	(1)
Problems and Solutions of Newsletters	329	(2)
Use of Photographs	331	(6)
PART 4 EDITING FOR OTHER MEDIA	337	(41)
Editing for the Broadcast Media	338	(19)
Copy Sources	343	(2)
Preparation of Copy	345	(1)
Broadcast Style	346	(4)
Taste	350	(1)
Attributions	350	(1)
Audio and Video Tapes	351	(1)
Television News	351	(3)
Copy Formats	354	(3)
Editing for the New Media	357	(14)
New Editions for a New Medium	357	(2)
Layers and Links	359	(1)
Online Journalism and Credibility	360	(2)
Types of New Media	362	(1)
Sources of Information	363	(1)
Online Editor	364	(1)
The Web's Importance	365	(3)
Online Media and the Future	368	(3)
Editing Advertising and Promotional Copy	371	(7)
Print Advertising	371	(3)
Broadcast Advertising	374	(1)
Promotional Copy	375	(3)
Appendix I Wire Service Style	378	(42)
Appendix II Copy-Editing and Proofreading Symbols	420	(5)
Appendix III SPJ Code of Ethics	425	(4)
Appendix IV Glossary	429	(16)
Index	445