9780393341256

ART OF IMMERSION PA

by
  • ISBN13:

    9780393341256

  • ISBN10:

    0393341259

  • Edition: 00
  • Format: Trade Paper
  • Copyright: 3/17/2012
  • Publisher: W W NORTON
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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
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Summary

Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate' ;as experiences to immerse ourselves in at will. Frank Rose introduces us to the people who are reshaping media for a two-way world, changing how we play, how we communicate, and how we think.

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