The Art of Persuasion; Political Communication in Italy from 1945 to the 1990s

by Edited by Luciano Cheles and Lucio Sponza

• ISBN13: 9780719041693
• ISBN10: 0719041694
• Format: Trade Book
• Copyright: 2002-03-20
• Publisher: Manchester University Press

Summary

This book explores the variety of means by which political information has been conveyed in Italy from the early post-war period to the current era when political discourse takes second place to style, image, and soundbite. Examined are both official forms of communication (cinema, government newsreel, the press, election broadcasts) and more informal, clandestine forms of communication mostly originating from social movements, pressure groups and other organizations outside the party system (satire, political songs, terrorism).

Author Biography

Luciano Cheles is Senior Lecturer of Italian Studies at the Department of European Languages and Cultures at Lancaster University.

Lucio Sponza is Professor of Italian Studies at the School of Languages at the University of Westminster.

Table of Contents

List of illustrations	vii
List of contributors	xi
List of abbreviations	xiv
Acknowledgements	xvi
Introduction: national identities and avenues of persuasion	1	(22)
Luciano Cheles
Lucio Sponza
PART I Party propaganda and political discourse
Italian modernisation and the propaganda of the Marshal Plan	23	(26)
David W. Ellwood
Government propaganda: official newsreels and documentaries in the 1950s	49	(13)
Maria Adelaide Frabotta
Italian propaganda abroad: the case of the surrogate `voice of Italians' in post-war Britain	62	(12)
Lucio Sponza
The Italian Communist Party in propaganda films of the early post-war period	74	(13)
Mino Argentieri
Political identity and communication	87	(12)
Jeff C. Pratt
Political rituals	99	(14)
David I. Kertzer
The political press	113	(11)
Mario Isnenghi
Picture battles in the piazza: the political poster	124	(56)
Luciano Cheles
Advertising politics on television: the party election broadcast	180	(16)
Isabella Pezzini
The languages of politics: from politichese to the `discourse of serenity'	196	(17)
Patrick McCarthy
PART II Persuasion through symbolism and spectacle
Meetings of desire	213	(8)
Umberto Eco
Persuasion by violence: terror and its texts	221	(12)
David Moss
The last laugh: Cuore and the vicissitudes of satire	233	(25)
Robert Lumley
The centre cannot hold: music as political communication in post-war Italy	258	(20)
Alessandro Portelli
Dress, politics and fashion, 1960-80	278	(8)
Cristina Giorgetti
Fashion and political communication in the 1980s and 1990s	286	(13)
Maria Pia Pozzato
Ritual degradation as a public display: a televised corruption trial	299	(14)
Pier Paolo Giglioli
Chronology, 1945--98	313	(43)
Bibliography	356	(17)
Index	373

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