The Art of Speeches and Presentations The Secrets of Making People Remember What You Say

by Collins, Philip

• ISBN13: 9780470711842
• ISBN10: 0470711841
• Edition: 1st
• Format: Paperback
• Copyright: 2012-05-07
• Publisher: Wiley

Summary

Everyone dreads public speaking. But Phil Collins, former Chief Speech Writer to Tony Blair, knows that it doesn't have to be this way. We all tend to worry so much about how we're presenting, and not enough about what we're presenting. The secret to memorable, polished speeches is to think more about the material you're presenting. When the content's right, the confidence will follow. In The Art of Speeches and Presentations Phil Collins provides you with a concise set of tools, preparing you for any speaking occasion. Ranging from the ancient history of rhetoric to what makes Barack Obama such a good speaker, and packed with practical examples and tips, this is set to become the definitive guide to great speeches and presentations.

Author Biography

Philip Collins was, until 2007, Chief Speech Writer to Tony Blair. He is now CEO of High Windows, a speechwriting consultancy which works with leading businesses, politicians and NGOs. Collins speaks regularly to both business and political audiences. He was voted After Dinner Speaker of the Year 2009, and gave the keynote address at the inaugural UK Speechwriters’ Guild conference. He gives regular speechwriting master classes at the London Business Forum.

Table of Contents

Acknowledgements ix

Introduction: Attention to Detail 1

Chapter One: Audience 21

Chapter Two: Expectations 47

Chapter Three: Topic 71

Chapter Four: Language 107

Chapter Five: Individual 137

Chapter Six: Delivery 159

Conclusion 183

Frequently Asked Questions 195

Glossary - The Main Rhetorical Terms 201

Bibliography 205

Index 207