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The Art and Strategy of Service-Learning Presentations,9780534617547
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The Art and Strategy of Service-Learning Presentations

by ;
Edition:
2nd
ISBN13:

9780534617547

ISBN10:
0534617549
Format:
Paperback
Pub. Date:
5/31/2004
Publisher(s):
Cengage Learning
List Price: $76.95

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Summary

This resourceful handbook provides guidelines for connecting service-learning work with classroom concepts, as well as advice for working effectively with agencies and organizations. Its model forms and sample speeches will help you throughout the course.

Table of Contents

Preface ix
Service-Learning in Perspective
1(13)
The Definition and Goals of Service-Learning
1(5)
The Benefits of Service-Learning
6(4)
A Natural Fit with Communication Studies
10(1)
Service as a Career
11(3)
Service-Learning Models
14(14)
When Service-Learning is Optional
14(6)
When Service-Learning is Required
20(3)
Three Types of Service: Direct, Indirect, and Civic
23(1)
Finding a Service Project Site
24(4)
Achieving a Positive Service-Learning Experience
28(15)
Matching Student Goals and Skills with a Service Agency
28(3)
Aligning Service-Learning Goals with Agency Goals
31(2)
Cultivating a Professional Attitude
33(2)
The Steps to Gaining a Professional Attitude
35(3)
Working with Diverse Populations
38(1)
Common Student Questions
39(4)
Designing Informative Service-Learning Presentations
43(15)
Defining the Objectives of Informative Service-Learning Discourse
44(1)
Audience Analysis
45(2)
Organizing Information to Strengthen the Message
47(1)
Writing Compelling Introductions and Conclusions
48(5)
Audio and Visual Aids
53(5)
Designing Effective Persuasive Service-Learning Presentations
58(35)
The Role of Theories and Methods of Persuasion
58(1)
Resonance Theory
59(2)
Inoculation Theory
61(2)
Credibility
63(1)
Emotional Appeals
64(2)
Imagery
66(1)
Burke's Pentad
67(2)
Analyzing Audience Needs
69(2)
Resourceful Evidence
71(1)
Delivery and Nonverbal Communication
72(1)
Issues for Debate and Discussion
73(1)
Alternate Message Forums for Community Activism
74(19)
Transactional Communication in Service Organizations
93(20)
A Definition of Transactional Communication in Public Speech
94(4)
Principles and Techniques for Successful Transactional Communications
98(15)
Call to Service: Speaking as a Community Leader
113(25)
Distinction Between Leader and Manager in Service Organizations
113(5)
Advocating a National Service Agenda
118(12)
Guidelines to Introduce a Featured Speaker
130(5)
Presenting a Vision for Public Policy
135(3)
Designing Media Messages for a Call to Community Service: Techniques from the Advertising World
138(14)
The Rhetorical Analysis of the Service Campaign ``We Want Change''
141(5)
Graphics and Logos for Service Organizations
146(6)
Intercultural Communication in Service-Learning
152(14)
Ethnocentrism and Cultural Pride
153(2)
Beliefs, Attitudes, and Values
155(1)
Cultural Patterns and Expectations
156(2)
Verbal and Nonverbal Communication Across Cultures
158(5)
General Advice and Discussion
163(3)
Service-Learning Resources
166(18)
Service-Learning Research Sources and Placement Opportunities
166(1)
Service-Learning Resource Sites
167(7)
Guidelines for Contacting the Service Agency
174(1)
Student Journal Guidelines
175(1)
Service-Learning Journal Guidelines
175(2)
Guidelines for Student Evaluation of Service Experience
177(3)
Community Placement Field Agreement
180(2)
Supervisor Evaluation Form
182(2)
Author Biographies 184


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