The Art and Strategy of Service-Learning Presentations

by Isaacson, Rick; Saperstein, Jeff

• ISBN13: 9780534617547
• ISBN10: 0534617549
• Edition: 2nd
• Format: Paperback
• Copyright: 2004-05-31
• Publisher: Cengage Learning

Summary

This resourceful handbook provides guidelines for connecting service-learning work with classroom concepts, as well as advice for working effectively with agencies and organizations. Its model forms and sample speeches will help you throughout the course.

Table of Contents

Preface	ix
Service-Learning in Perspective	1	(13)
The Definition and Goals of Service-Learning	1	(5)
The Benefits of Service-Learning	6	(4)
A Natural Fit with Communication Studies	10	(1)
Service as a Career	11	(3)
Service-Learning Models	14	(14)
When Service-Learning is Optional	14	(6)
When Service-Learning is Required	20	(3)
Three Types of Service: Direct, Indirect, and Civic	23	(1)
Finding a Service Project Site	24	(4)
Achieving a Positive Service-Learning Experience	28	(15)
Matching Student Goals and Skills with a Service Agency	28	(3)
Aligning Service-Learning Goals with Agency Goals	31	(2)
Cultivating a Professional Attitude	33	(2)
The Steps to Gaining a Professional Attitude	35	(3)
Working with Diverse Populations	38	(1)
Common Student Questions	39	(4)
Designing Informative Service-Learning Presentations	43	(15)
Defining the Objectives of Informative Service-Learning Discourse	44	(1)
Audience Analysis	45	(2)
Organizing Information to Strengthen the Message	47	(1)
Writing Compelling Introductions and Conclusions	48	(5)
Audio and Visual Aids	53	(5)
Designing Effective Persuasive Service-Learning Presentations	58	(35)
The Role of Theories and Methods of Persuasion	58	(1)
Resonance Theory	59	(2)
Inoculation Theory	61	(2)
Credibility	63	(1)
Emotional Appeals	64	(2)
Imagery	66	(1)
Burke's Pentad	67	(2)
Analyzing Audience Needs	69	(2)
Resourceful Evidence	71	(1)
Delivery and Nonverbal Communication	72	(1)
Issues for Debate and Discussion	73	(1)
Alternate Message Forums for Community Activism	74	(19)
Transactional Communication in Service Organizations	93	(20)
A Definition of Transactional Communication in Public Speech	94	(4)
Principles and Techniques for Successful Transactional Communications	98	(15)
Call to Service: Speaking as a Community Leader	113	(25)
Distinction Between Leader and Manager in Service Organizations	113	(5)
Advocating a National Service Agenda	118	(12)
Guidelines to Introduce a Featured Speaker	130	(5)
Presenting a Vision for Public Policy	135	(3)
Designing Media Messages for a Call to Community Service: Techniques from the Advertising World	138	(14)
The Rhetorical Analysis of the Service Campaign ``We Want Change''	141	(5)
Graphics and Logos for Service Organizations	146	(6)
Intercultural Communication in Service-Learning	152	(14)
Ethnocentrism and Cultural Pride	153	(2)
Beliefs, Attitudes, and Values	155	(1)
Cultural Patterns and Expectations	156	(2)
Verbal and Nonverbal Communication Across Cultures	158	(5)
General Advice and Discussion	163	(3)
Service-Learning Resources	166	(18)
Service-Learning Research Sources and Placement Opportunities	166	(1)
Service-Learning Resource Sites	167	(7)
Guidelines for Contacting the Service Agency	174	(1)
Student Journal Guidelines	175	(1)
Service-Learning Journal Guidelines	175	(2)
Guidelines for Student Evaluation of Service Experience	177	(3)
Community Placement Field Agreement	180	(2)
Supervisor Evaluation Form	182	(2)
Author Biographies	184