The Artist's Guide to Selling Work New Edition

by Ruston, Annabelle

• ISBN13: 9781408183786
• ISBN10: 1408183781
• Edition: 2nd
• Format: Paperback
• Copyright: 2014-01-16
• Publisher: A&C Black

Summary

This best-selling guide provides all the advice artists and craftspeople need to sell their work in today's competitive market. This fantastic new edition has been updated with essential advice on how to make full use of digital opportunities for selling your work, such as social networking and e-marketing.

It contains information and suggestions about:
Selecting and approaching galleries
Pricing and payments
Royalty rates and financial management
Sample contracts and other legal considerations
Creating a website and maximising hits
Mastering social media to increase your visibility
Managing sales via online stores such as Etsy, Folksy or ebay
Printing your own reproductions and marketing them

With a foreword by Mary Ann Rogers, one of Britain's most acclaimed watercolour painters and awarded 'Best Selling Published Artist' by the Fine Art Trade Guild in 2009.

Author Biography

Table of Contents

Chapter 1: The business side of being an artist; Chapter 2: The different types of art business; Chapter 3: Selecting the right business; Chapter 4: How businesses find artists; Chapter 5: Making an approach; Chapter 6: Pricing original work; Chapter 7: Terms and conditions between artists and galleries; Chapter 8: Case studies: agreements between artists and galleries; Chapter 9: Selling direct; Chapter 10: How to make exhibitions work; Chapter 11: Agents; Chapter 12: Copyright and reproduction rights; Chapter 13: Working with publishers and licensing work; Chapter 14: Contracts between artists and publishers or licensees; Chapter 15: Printing your own work; Appendix: Useful contact details; magazines; exhibiting societies; other organisations