9780736065641

Arts and Cultural Programming : A Leisure Perspective

by
  • ISBN13:

    9780736065641

  • ISBN10:

    0736065644

  • Edition: 1st
  • Format: Paperback
  • Copyright: 2008-03-03
  • Publisher: HUMAN KINETICS PUBLISHERS

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • Get Rewarded for Ordering Your Textbooks! Enroll Now
List Price: $44.00 Save up to $6.60
  • Rent Book $37.40
    Add to Cart Free Shipping

    TERM
    PRICE
    DUE

Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
  • The Rental copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

"The text raws on current knowledge of leisure programming strategies for small, medium-sized, and large organizations in a variety of settings, including community recreation, community and cultural arts, nonprofit organizations, hospitality, tourism, public relations, and event management. The book uses the leisure and recreation perspective to present the essential principles of arts and cultural programming to plan, design, manage, and evaluate events."--BOOK JACKET.

Table of Contents

Orientation to arts and cultural programmingp. 1
Overview of arts and cultural programmingp. 3
Programming approachesp. 23
Programming tasks and functionsp. 37
Applying program theory to practicep. 51
Pulling the pieces together : managing programsp. 53
Cultivating program audiencesp. 65
Evaluating and documenting programsp. 79
Economics of programming : arts financial management from macro to microp. 93
Program marketingp. 111
Arts and cultural programs in contextp. 127
Festivalsp. 129
Special eventsp. 143
Community artsp. 159
Cultural programmingp. 173
Museumsp. 185
Performing arts programmingp. 199
Imagining the future of arts and cultural programmingp. 217
References and resourcesp. 227
Indexp. 241
Table of Contents provided by Blackwell. All Rights Reserved.

Rewards Program

Write a Review