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Revised and updated! The business bible for professional photographers At last! The eagerly anticipated revised edition of the photographer's "business bible" is here, fully updated with the last word on key business practices, industry standards, and resources. Up-to-the-minute coverage now includes digital asset management; metadata standards; the role of Internet, FTP, and e-mail technologies; the impact of media consolidation on assignment and stock photography; and much more. This indispensable guide covers the full range of business and legal questions that photographers might have, with comprehensive advice from the ASMP, the foremost authority in the field. In eleven in-depth chapters, more than two dozen industry experts explore pricing and negotiating, ethics, rights in traditional and electronic media, publishing, and much more. Business and legal forms, checklists, and an extensive cross-media bibliography make this the one reference book that deserves a place on every successful photographer's bookshelf. Covers all of today's most urgent issues in photography Contributions from more than two dozen experts, all professional photographers 60,000 copies sold!
The American Society of Media Photographers (ASMP) has been the leading national organization of professional photographers for more than 60 years and is the accepted authority setting the standards for business practices in professional photography.
Table of Contents
|Industry Overview: Understanding Licensing-the Key to Being a Professional Photographer||p. 3|
|How to Price Professional Photography||p. 12|
|How to Write a License||p. 21|
|Selling Your Pricing Structure||p. 26|
|Copyright-Protecting Your Assets|
|Understanding Copyright||p. 33|
|Registering Your Work||p. 47|
|Metadata Basics||p. 58|
|Using Metadata is Key to Photographic Professionalism||p. 64|
|Enforcing Copyright: Dissecting the Infringement Case||p. 70|
|Smoking Guns-How to Handle Clients Who Exceed Prior Licenses||p. 79|
|Frequently Asked Questions||p. 84|
|The Assignment Photographer||p. 97|
|Interviews with Assignment Photographers||p. 100|
|Making Strides with Your Fine Art Career||p. 124|
|Moving into Motion||p. 129|
|Book Publishing||p. 137|
|A Brief Explanation of the Business of Stock Photography||p. 145|
|Stock Licensing Models||p. 148|
|Editorial + Commercial Stock: Worlds Apart||p. 152|
|Stock Contracts: Look Before Your Leap||p. 156|
|Going Portal: Clearing Defining Stock Photography Portals||p. 161|
|Interviews with Stock Photographers||p. 165|
|Why These Forms are Critical to Your Business||p. 173|
|Sample Forms-Estimate, Confirmation, Change Order, Delivery Memo, Invoice, Indemnification||p. 177|
|Terms and Conditions for Your Business Paperwork||p. 188|
|Smooth Sailing: Avoiding Business Conflicts||p. 197|
|Why You Need Releases||p. 203|
|What's In a Release?||p. 206|
|Property Releases||p. 209|
|Special Considerations for the 21st Century||p. 212|
|Ideas for Getting Signatures||p. 216|
|Frequently Asked Questions About Releases||p. 218|
|Sample Releases||p. 224|
|Your Professional Team: Attorney, Accountant, Estate Planner and Insurance Agent||p. 233|
|Preserving Your Visual Legacy: Estate Planning for Photographers||p. 251|
|ASMP Prosurance||p. 256|
|Is Your Assistant an Independent Contractor or an Employee?||p. 263|
|Guidelines for Assistants||p. 267|
|Digital Business Essentials|
|Digital Asset Management||p. 273|
|Universal Photographic Digital Imaging Guidelines||p. 281|
|Digital Technicians||p. 286|
|7 Steps to an Effective (and Doable) Marketing Plan||p. 295|
|Web Sites||p. 305|
|Web Site Success Case Study||p. 312|
|Web Site Usability Considerations||p. 314|
|Art Directors Voice Their Do's and Don'ts||p. 316|
|Reps and Marketing Assistants and Consultants, Oh My!||p. 319|
|Reinventing Yourself||p. 326|
|Negotiating Principles||p. 335|
|Negotiating the Assignment Deal||p. 347|
|Negotiating Quick Tips and Telephone Cheat Sheet||p. 367|
|Turning Projects into Relationships: Give Them an Experience||p. 378|
|Working with Clients||p. 371|
|Value Your Work: An Educated Photographer Is Your Best Competition||p. 385|
|The Sky is Falling, Grab Your Camera!||p. 388|
|Glossary of Industry Terms||p. 399|
|About the ASMP||p. 449|
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