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Asmp Prof Business Pract Photo Pa

by
Edition:
7th
ISBN13:

9781581154979

ISBN10:
1581154976
Format:
Trade Paper
Pub. Date:
11/17/2008
Publisher(s):
ALLWORTH PRESS
List Price: $35.00

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Summary

Revised and updated! The business bible for professional photographers At last! The eagerly anticipated revised edition of the photographer's "business bible" is here, fully updated with the last word on key business practices, industry standards, and resources. Up-to-the-minute coverage now includes digital asset management; metadata standards; the role of Internet, FTP, and e-mail technologies; the impact of media consolidation on assignment and stock photography; and much more. This indispensable guide covers the full range of business and legal questions that photographers might have, with comprehensive advice from the ASMP, the foremost authority in the field. In eleven in-depth chapters, more than two dozen industry experts explore pricing and negotiating, ethics, rights in traditional and electronic media, publishing, and much more. Business and legal forms, checklists, and an extensive cross-media bibliography make this the one reference book that deserves a place on every successful photographer's bookshelf. Covers all of today's most urgent issues in photography Contributions from more than two dozen experts, all professional photographers 60,000 copies sold!

Author Biography

The American Society of Media Photographers (ASMP) has been the leading national organization of professional photographers for more than 60 years and is the accepted authority setting the standards for business practices in professional photography.

Table of Contents

Acknowledgmentsp. ix
Introductionp. xi
The Basics
Understanding Licensing
Industry Overview: Understanding Licensing-the Key to Being a Professional Photographerp. 3
How to Price Professional Photographyp. 12
How to Write a Licensep. 21
Selling Your Pricing Structurep. 26
Copyright-Protecting Your Assets
Understanding Copyrightp. 33
Registering Your Workp. 47
Metadata Basicsp. 58
Using Metadata is Key to Photographic Professionalismp. 64
Enforcing Copyright: Dissecting the Infringement Casep. 70
Smoking Guns-How to Handle Clients Who Exceed Prior Licensesp. 79
Frequently Asked Questionsp. 84
Assignment Photography
The Assignment Photographerp. 97
Interviews with Assignment Photographersp. 100
Making Strides with Your Fine Art Careerp. 124
Moving into Motionp. 129
Book Publishingp. 137
Stock Photography
A Brief Explanation of the Business of Stock Photographyp. 145
Stock Licensing Modelsp. 148
Editorial + Commercial Stock: Worlds Apartp. 152
Stock Contracts: Look Before Your Leapp. 156
Going Portal: Clearing Defining Stock Photography Portalsp. 161
Interviews with Stock Photographersp. 165
Paperwork
Why These Forms are Critical to Your Businessp. 173
Sample Forms-Estimate, Confirmation, Change Order, Delivery Memo, Invoice, Indemnificationp. 177
Terms and Conditions for Your Business Paperworkp. 188
Smooth Sailing: Avoiding Business Conflictsp. 197
Releases
Why You Need Releasesp. 203
What's In a Release?p. 206
Property Releasesp. 209
Special Considerations for the 21st Centuryp. 212
Trademarksp. 214
Ideas for Getting Signaturesp. 216
Frequently Asked Questions About Releasesp. 218
Sample Releasesp. 224
Professional Services
Your Professional Team: Attorney, Accountant, Estate Planner and Insurance Agentp. 233
Preserving Your Visual Legacy: Estate Planning for Photographersp. 251
ASMP Prosurancep. 256
Is Your Assistant an Independent Contractor or an Employee?p. 263
Guidelines for Assistantsp. 267
Digital Business Essentials
Digital Asset Managementp. 273
Universal Photographic Digital Imaging Guidelinesp. 281
Digital Techniciansp. 286
Critical Skills
Marketing
7 Steps to an Effective (and Doable) Marketing Planp. 295
Web Sitesp. 305
Web Site Success Case Studyp. 312
Web Site Usability Considerationsp. 314
Art Directors Voice Their Do's and Don'tsp. 316
Reps and Marketing Assistants and Consultants, Oh My!p. 319
Reinventing Yourselfp. 326
Negotiating
Negotiating Principlesp. 335
Negotiating the Assignment Dealp. 347
Negotiating Quick Tips and Telephone Cheat Sheetp. 367
Customer Service
Turning Projects into Relationships: Give Them an Experiencep. 378
Working with Clientsp. 371
Managing Change
Value Your Work: An Educated Photographer Is Your Best Competitionp. 385
The Sky is Falling, Grab Your Camera!p. 388
Glossary of Industry Termsp. 399
Resourcesp. 447
About the ASMPp. 449
Indexp. 451
Table of Contents provided by Ingram. All Rights Reserved.


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