The Association Guide to Going Global New Strategies for a Changing Economic Landscape

by Worth, Steven

• ISBN13: 9780470587898
• ISBN10: 047058789X
• Edition: 1st
• Format: Hardcover
• Copyright: 2010-07-20
• Publisher: Wiley

Summary

Why going global is critical-and inevitable-for your association's growth and survivalMultiple case studies of associations that have entered the global arena will be included. The Association Guide to Going Global demonstrates how many associations have used globalization to their advantage, finding that increasing their reach and influence on an international scale has allowed their organizations continued success. Underscores how the advantages of changes outweigh the risks How adapting to new market trends is an act that cannot, and should not, be avoided Offers a problem-solution guide to potentially intimidating questions about the process Explains how small associations may often have an advantage over large corporations due to flexibility Coverage features topics including an overview of problems encountered, structure, funding/financing, language and culture, endeavors in specific countries, successes and failures, and what it means to truly become global.Avoid mistakes made by other organizations by going global and ultimately following the paths of those who accomplished their goals.

Author Biography

STEVEN M. WORTH is President of Plexus Consulting Group, LLC and has extensive experience in assisting businesses, governments, and associations with their public affairs, government relations, and strategic planning needs. He also created the Association International Market Development (AIMD) and is the author of The Power of Partnership, a book examining the best practices of organizations in forming strategic partnerships.

Table of Contents

Foreword	p. xi
Introduction	p. 1
Why Go Global?	p. 7
Long-Term Implication of Current Trends	p. 8
Leading the Way in a Flattened World	p. 9
The Rise of SMEs in the Global Arena	p. 11
Opportunities in the Face of Declining Membership: How to Survive When Dealing with Industry Consolidation	p. 13
Outwit, Outplay, Outlast: Today's Associations Need Creativity, Imagination, and a New Focus to Survive	p. 17
Putting the Market in the Driver's Seat	p. 21
Is a Global Strategy Beyond Your Means?	p. 22
Associations Could Profit from Global Opportunities	p. 26
Assisting Countries in Need with Associations' Missions	p. 27
Making the Case to Go Global	p. 29
Rising to the Challenge	p. 31
Common Problems in the Global Arena	p. 35
Globalization in the New Millennium	p. 35
Cross-Border Collaboration: Sell Successfully Overseas by Learning the Local Needs	p. 46
Global Localization	p. 52
Sorting Out What Is Global from What Is Local	p. 54
The Structure of the Globalized Association	p. 59
A Regional Development Strategy	p. 60
Buy-In Through Collaboration	p. 62
Bigger May Not Be Better for Associations Planning to Go Global	p. 65
Strategic Alliances and Sister Companies	p. 67
Regional Structure, Board Members, and Localization	p. 72
What is Fair in a Global Democratic Governance Structure?	p. 76
Leadership in a Consensus-Based Environment	p. 78
Funding and Financing	p. 83
Sources of Income	p. 84
Mixed Signals on Globalization	p. 87
The Globalization Dilemma	p. 89
Moving from Corporate Sponsorship to Corporate Partnership	p. 97
Language and Culture	p. 107
Cross-Cultural Deal Making: Don't Take "Yes" for an Answer!	p. 107
Language and Policise Relating to Languages	p. 111
Guarding Your Intellectual Property Rights	p. 113
Should Your Brand Be Scrubbed Clean of Any Cultural Bias?	p. 115
Foreign Representatives	p. 118
Term Limits	p. 118
Flexibility and the Ability to Make Mistakes	p. 120
Being True to Your Word	p. 121
When in Rome	p. 122
The Tug of War between Local and Global	p. 123
Endeavors in Specific Countries	p. 127
Global Strategies Begin with Research	p. 127
Entering the Chinese Market	p. 129
Succeeding in India	p. 132
Special Challenges in Transatlantic Relations	p. 134
Following the Flag	p. 138
Relative Merits of These Markets	p. 140
The Fee-for-Service Model Migration	p. 149
Successes and Failures: Key Ingredients to Globalization Success	p. 153
Action Plans for Globalization Success	p. 153
A Look at Four Models	p. 156
Costs versus Benefits of Each Model in Four Overseas Market Categories	p. 163
Final Thoughts on Truly Becoming Global	p. 185
Globalization Is Survival: Becoming Global as an Antidote to Stagnant or Declining Markets	p. 186
Globalization Is a New Opportunity: Becoming Global Is Not Just for the Wealthy	p. 189
Globalization Is a Tidal Force: Doing Well by Doing Good	p. 191
Globalization Is Outreach: Communities of Common Interest	p. 192
Doing Well by Doing Good---Continued	p. 194
About the Author	p. 195
Index	p. 197
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