The Attack of the Unexpected: A Guide to Surprises and Uncertainty and How to Manage and Take Advantage of Them

by Lindkvist, Magnus

• ISBN13: 9789814302593
• ISBN10: 9814302597
• Format: Paperback
• Copyright: 2011-04-01
• Publisher: Marshall Cavendish Corp

Summary

We live in turbulent, uncertain times. That is a good thing.

Author Biography

Acclaimed trendspotter Magnus Lindkvist has worked with some of the largest companies around the world to help them defect and understand the kind of trends that drastically reshape business and society. Now, by embracing and unraveling the mystique of the unexpected, he shows how we can escape unprofitable habit and unlock a new world of possibility.

Table of Contents

Prologue: The end is the beginning	p. 9
Introduction: Blindsided	p. 11
Expectations o - Reality 1: Defining the unexpected	p. 21
The surprised mind: What the unexpected does to the brain and soul	p. 37
Corporate turbulence: How companies thrive and fail unexpectedly	p. 59
Hurricane winds of change: How societies collide with the unexpected	p. 89
The bad side: The people who hijack and exploit the unexpected	p. 117
Conclusion: A bright, uncertain future: Adapting to and enjoying life in an unpredictable world	p. 141
Epilogue: Rebirth	p. 151
Thank you!	p. 154
Notes	p. 155
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