CART

(0) items

Basic Marketing Research (with Qualtrics Printed Access Card),9781439041390

Basic Marketing Research (with Qualtrics Printed Access Card)

by ; ;
Edition:
7th
ISBN13:

9781439041390

ISBN10:
1439041393
Format:
Hardcover
Pub. Date:
4/22/2009
Publisher(s):
Cengage Learning
List Price: $293.33

Rent Textbook

(Recommended)
 
Term
Due
Price
$20.44

Buy Used Textbook

In Stock Usually Ships in 24 Hours.
$41.78

eTextbook

We're Sorry
Not Available

New Textbook

We're Sorry
Sold Out

More New and Used
from Private Sellers
Starting at $18.38

Questions About This Book?

Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the 7th edition with a publication date of 4/22/2009.
What is included with this book?
  • The Used copy of this book is not guaranteed to inclue any supplemental materials. Typically, only the book itself is included.
  • The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.

Related Products


  • Basic Marketing Research
    Basic Marketing Research
  • Basic Marketing Research
    Basic Marketing Research
  • Basic Marketing Research
    Basic Marketing Research
  • Basic Marketing Research
    Basic Marketing Research
  • Basic Marketing Research (Book Only)
    Basic Marketing Research (Book Only)
  • Basic Marketing Research (with Qualtrics Printed Access Card)
    Basic Marketing Research (with Qualtrics Printed Access Card)
  • Basic Marketing Research With Infotrac
    Basic Marketing Research With Infotrac




Summary

Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.

Table of Contents

Introduction To Marketing Research And Problem Definition
Role of Marketing Research
Gathering Marketing Intelligence: The Systems Approach
Gathering Marketing Intelligence: The Project Approach
Problem Formulation
Research Design
Types of Research Design and Exploratory Research
Descriptive and Causal Research Designs.
Data Collection Methods
Secondary Data
Standardized Marketing Information Services
Collecting Primary Data
Collecting Information by Communication
Collecting Information by Observation
Data Collection Forms
Asking Good Questions: Measurement Basics
Measuring Attitudes and Other Variables
Designing the Questionnaire or Observation Form
Sampling And Data Collection
Developing the Sampling Plan
Determining Sample Size
Collecting the Data: Nonsampling Errors and Response Rate Calculation
Data Analysis
Data Analysis: Preliminary Steps
Data Analysis: Analyzing Individual Variables and Basics of Hypothesis Testing
Data Analysis: Analyzing Multiple Variables Simultaneously
Research Reports
The Research Report
Table of Contents provided by Publisher. All Rights Reserved.


Please wait while the item is added to your cart...