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This is the 1st edition with a publication date of 10/25/2010.
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- The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
While online marketing is increasingly visible in our daily lives, it is still a young medium: it is still in its experimental stage. Online technology continues to improve in leaps and bounds, so that what seemed cutting edge a few years ago now looks dated and quaint. Online marketing is changing form rapidly in keeping with technology and rapid consumer adoption of new media and new ideas.Basics Marketing: Online Marketingconsiders the major online trends that will continue in one form or another for some time. It also highlights big marketing ideas and case studies that exemplify forward thinking, and that will continue to inspire great online ideas well into the future.These include eBay, Google, and Barack Obamars"s election campaign
Brian Sheehan is Associate Professor of Advertising in the S. I. Newhouse School at Syracuse University, New York. He has more than 25 years professional experience with advertising agency Saatchi & Saatchi and currently acts as a consultant, managing their Toyota Worldwide Executive Board (TWEB). Brian is also an advisory board member of Fuhu, a China-US based internet-software company.