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Marketing Research Methodological Foundations (with Qualtrics Card)

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Marketing Research Methodological Foundations (with Qualtrics Card)

by Iacobucci, Dawn; Churchill, Gilbert A.

ISBN13: 9781439081013

ISBN10: 1439081018

More Details

Edition: 10th

Format: Hardcover

Copyright: 10/20/2009

Publisher: Cengage Learning