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9780471274049

Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison

by
  • ISBN13:

    9780471274049

  • ISBN10:

    0471274046

  • Format: Hardcover
  • Copyright: 2003-08-01
  • Publisher: Wiley

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

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Summary

Learn how extraordinary companies do what they do so well, and obtain the tools and ideas you need to emulate them. Full of case studies and personal reflections by leaders of exceptional companies, this book is designed to help anyone transform their run-of-the-mill business into an extraordinary company-whether you operate a multinational corporation or a mom-and-pop shop. Calloway doesn't offer any mumbo-jumbo or flavor-of-the-day buzzwords, just simple lessons that lead to real, proven results.

Author Biography

JOE CALLOWAY is a consultant on branding and competitive positioning whose client list reads like a Who’s Who in business–from newspapers in Sweden, hotels in Great Britain, and computer companies in South Africa to world brands like BMW and IBM. He speaks frequently on business trends, and has been inducted into the International Speaker’s Hall of Fame. Joe owns an award-winning restaurant in Nashville, Tennessee, where he lives with his wife, Annette, and daughter, Jess.

Table of Contents

Preface.
About the Author.
We Just Decided To Go.
Know Who You Are.
Success Means You Know What Used to Work.
The Commodity Trap.
Your Brand Is Everything.
The Three Rules.
The New Customer Reality.
Case Study - Tractor Supply Company.
The Heart of a Category of One Performer.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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