Before and After Graphics for Business

by McWade, John

• ISBN13: 9780321334152
• ISBN10: 0321334159
• Edition: 1st
• Format: Paperback
• Copyright: 2005-04-07
• Publisher: Peachpit Pr

Summary

Before & After magazine has been making the complex simple for years. Busy business professionals have looked to its founder, publisher, and primary voice, John McWade, for elegant yet sensible direction for graphics ever since the term "desktop publishing" was coined. In his second book, McWade addresses business essentials such as logos and identities, stationery, newsletters, charts and graphs, maps, and sales materials.

Author Biography

John McWade founded the Before & After magazine, long a favorite resource for graphic designers.

Table of Contents

Newsletters
Catch the eye of a passerby	p. 2
What typefaces are best for text?	p. 10
Design a handsome, 'no frills' newsletter	p. 18
A newsletter clinic	p. 24
Typeface combinations	p. 34
Head and shoulders above the rest	p. 36
Lively newsletter puts everyone on stage!	p. 44
Activate that white space!	p. 56
How to decongest your newsletter	p. 58
Stationery
Dozens of documents? Make them look alike	p. 68
How to get in touch fast	p. 76
Design business stationery	p. 78
Gathering ideas on paper	p. 84
Logos & Identity
What makes a good logo?	p. 88
Let's design logos!	p. 92
How to make a lettermark	p. 98
How to design a wordmark	p. 102
Discover the logo in your name	p. 108
Design a name	p. 112
Monogram logo conveys character	p. 114
Design your own ligature	p. 120
The art and type tango	p. 126
Design a playful, multi-image logo	p. 130
Sales & Forms
Guidelines for a good layout	p. 136
How to design photocoupons	p. 138
Snap together a great catalog	p. 142
Create an infomark	p. 152
How to draw great visual instructions	p. 154
How to design a Yellow Pages ad	p. 160
Charts, Reports, Calendars, & Maps
Bring the world to your door	p. 170
A single line of months and days	p. 176
Create a word map	p. 180
What's at the heart of a chart?	p. 182
How to design a business report	p. 186
Index	p. 195
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