The Best of Guerrilla Marketing Guerrilla Marketing Remix

by Levinson, Jay; Levinson, Jeannie

• ISBN13: 9781599184227
• ISBN10: 1599184222
• Format: Paperback
• Copyright: 2011-07-08
• Publisher: Ingram Book Co

Summary

Guerrilla Marketing's Greatest HitsUpdated, Adapted, Remastered... The only book to deliver The Best of Guerrilla Marketinga combination of the latest secrets, strategies, tactics, and tools from more than 35 top-selling Guerrilla Marketing booksupdated for a new generation. "When they write the history of marketing thought, Jay doesn''t get a page... he gets his own chapter." Seth Godin, author of Poke the Box "This book is the culmination of Guerrilla Marketing's huge footprint on the marketing landscape. Keep it on top of your desk-it will become your marketing bible." Jill Lublin, international speaker and author, Jilllublin.com "For business survival in the 21st century, Guerrilla Marketing ranks right up there with food, water, shelterand, of course, Internet access." David Garfinkel, author of Advertising Headlines That Make You Rich "21 million entrepreneurs around the world, including me and most of my clients & friends, owe a debt of gratitude to Jay Conrad Levinson for his inspiring Guerrilla Marketing advice and mentoring." Roger C. Parker, www.PublishedandProfitable.com "Guerrilla Marketing has always been about helping the 'little guy' market effectively and succeed against big-budget competitors. And now, in the new hyper-connected and hyper-competitive digital age, Guerrilla Marketing is again proving to be an essential key ingredient to help achieve business success. " Stuart Burkow, advisor on making money in business and advocate for free enterprise, www.kingofprofits.com "Jay Levinson wisely guided my partners and me as we built our company from zero to $60 million in six years and sold it! His brilliant marketing know-how played a huge role in our dramatic success. " Steve Savage, president, Savage International "Guerrilla Marketing is far more than a brand. It has joined Xerox and Kleenex as part of our language." Orvel Ray Wilson, CSP, marketing coach, sales trainer and author "Jay''s original Guerrilla Marketingvalidated all the marketing I''d been already doing, and opened my eyes to many new possibilities. Since that time, I''ve read many books in the series, and was thrilled to bring Guerrilla Marketing to the environmental world with Guerrilla Marketing Goes Green. Jay has proven over and over again that there''s more to marketing than throwing a lot of money into ads, and that small businesses, nonprofits, and grassroots organizations can market effectively and inexpensively." Shel Horowitz, award-winning author, speaker, consultant, green/ethical marketing expert "Guerrilla Marketing Reigns Supreme as THE Source for Most Affordable and Effective Marketing...Ever!" David Fagan, owner, The Icon Builder "In the marketing jungle the Guerrilla is king!" David Perry, Perry-Martel International "Guerrilla Marketing is the Guerrilla Cream that rises to the Guerrilla Top. Those that use it, have used it and will use it get the view from the Top!! This book is one more ticket to your trip to your Guerrilla Top." Al Lautenslager, www.marketforprofits.com "Jay Conrad Levinson''s Guerrilla Marketing series helped revolutionize marketing for the entrepreneurs who transformed small business into the powerful engine that drives economic growth in America. That his work keeps evolving but always stresses ethics, creativity, and technology with makes his achievement all the more valuable and remarkable." Michael Larsen, literary agent, Michael Larsen-Elizabeth Pomada Literary Agents Contributions from 35 Guerrilla hits, including: The Guerrilla Marketing Handbook Guerrilla Publicity Guerrilla Marketing in 30 Days Guerrilla Marketing for Writers Guerrilla Social Media Marketing Guerrilla Marketing on the Internet Guerrilla Networking Guerrilla Negotiating Guerrilla Selling Guerrilla Public Speaking Guerrilla Multilevel Marketing Guerrilla Profits Guerrilla Financing Guerrilla Business Secrets Guerrilla Breakthrough Strategies Guerrilla Retailing Guerrilla Rainmaking Guerrilla Marketing for Consultants Guerrilla Marketing Goes Green Guerrilla Marketing for Nonprofits

Author Biography

Jay Conrad Levinson is the Father of Guerrilla Marketing. His books have sold more than 21 million copies worldwide, appear in 62 languages and have become the most powerful brand in the history of marketing. He is the chairman of Guerrilla Marketing International. Jeannie Levinson is the co-author of Startup Guide to Guerrilla Marketing. She serves as the President of Guerrilla Marketing International and is a founder of the Guerrilla Marketing Association.

Table of Contents

Forword	p. vii
Insight Into Guerrilla Marketing
What Marketing Really is	p. 3
What Marketing is not	p. 10
The Birth of Guerrilla Marketing	p. 18
The Spread of Guerrilla Marketing	p. 24
The Simplicity of Guerrilla Marketing	p. 32
The Monumental Secrets of Guerrilla Marketing	p. 38
The Guerrilla Marketing Strategy	p. 61
Guerrilla Marketing to the Unconscious Mind	p. 68
The Guerrilla Marketing Weapons	p. 77
Guerrilla Advertising	p. 85
Guerrilla Marketing in the Social Media	p. 104
Guerrilla Marketing with Memes	p. 116
Achieving Guerrilla Marketing Excellence	p. 120
Guerrilla Marketing Yourself	p. 131
The Guerrilla Entrepreneur	p. 140
Guerrilla Wisdom from Guerrilla Co-Authors
The Guerrilla Marketing Handbook	p. 161
Guerrilla Relating	p. 168
Guerrilla Deal-Making	p. 173
Guerrilla Publicity	p. 181
Guerrilla Writing Tips	p. 189
Guerrilla Copywriting Tips	p. 196
Guerrilla Marketing for Job Hunters 2.0	p. 203
Guerrilla Research	p. 208
Guerrilla Marketing on the Internet	p. 217
Guerrilla Social Media Marketing	p. 235
Guerrilla Marketing Goes Green	p. 245
Guerrilla Marketing for Nonprofits	p. 250
Guerrilla Marketing Meets Karate Master	p. 259
Guerrilla Marketing in 30 Days	p. 269
Guerrilla Profits	p. 277
Guerrilla Marketing to Women	p. 284
Guerrilla Rainmaking	p. 292
Guerrilla Wealth	p. 299
Guerrilla Marketing For Financial Planners	p. 307
Guerrilla Saving	p. 312
Guerrilla Breakthrough Strategies	p. 320
Guerrilla Multilevel Marketing	p. 328
Guerrilla Networking	p. 337
Guerrilla Public Speaking	p. 349
Guerrilla Marketing For Writers	p. 353
Guerrilla Business Secrets	p. 357
Guerrilla Marketing And The Human Ego	p. 360
Guerrilla Canvassing	p. 363
Guerrilla Selling	p. 374
Guerrilla Negotiating	p. 389
Guerrilla Marketing For Franchisees	p. 403
Guerrilla Marketing On The Front Lines	p. 415
About The Authors And Co-Authors	p. 428
Index	p. 456
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