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Better Business Plus NEW MyBizLab with Pearson eText -- Access Card Package,9780132672368
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Better Business Plus NEW MyBizLab with Pearson eText -- Access Card Package

by ; ;
Edition:
2nd
ISBN13:

9780132672368

ISBN10:
0132672367
Media:
Paperback
Pub. Date:
5/16/2011
Publisher(s):
Prentice Hall
List Price: $163.87

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Questions About This Book?

What version or edition is this?
This is the 2nd edition with a publication date of 5/16/2011.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.

Summary

Better Businessoffers the business content readers need, but in a betterway. Better Businessis integrated with my bizlab, which encourages readers to interact with business, not just read about it.

Table of Contents

Part 1: Looking at the Business Environment

Chapter 1: Business Basics

Chapter 2: Economics and Banking

Chapter 3: Ethics in Business

Chapter 4: Business in a Global Economy

Mini Chapter 1: Special Issues in Online Business

Part 2: Starting and Structuring a Business

Chapter 5: Small Business and the Entrepreneur

Chapter 6: Forms of Business Ownership

Mini Chapter 2: Constructing an Effective Business Plan

Part 3: Managing a Business and Employees

Chapter 7: Business Management and Organization

Chapter 8: Motivation, Leadership, and Teamwork

Chapter 9: Human Resource Management

Chapter 10: Business Technology

Chapter 11: Production and Operations Management

Mini Chapter 3: Business Communications

Part 4: Principles of Marketing

Chapter 12: Marketing and Consumer Behavior

Chapter 13: Product Development and Pricing Strategies

Chapter 14: Promotion and Distribution

Mini Chapter 4: Finding a Job

Part 5: Principles of Finance

Chapter 15: Financing and Tracking Business Operations

Chapter 16: Securities and Investments

Mini Chapter 5: Personal Finance



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