9780132672368

Better Business Plus NEW MyBizLab with Pearson eText -- Access Card Package

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  • ISBN13:

    9780132672368

  • ISBN10:

    0132672367

  • Edition: 2nd
  • Format: Package
  • Copyright: 2011-05-16
  • Publisher: Prentice Hall
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List Price: $153.33

Summary

Better Businessoffers the business content readers need, but in a betterway. Better Businessis integrated with my bizlab, which encourages readers to interact with business, not just read about it.

Table of Contents

Part 1: Looking at the Business Environment

Chapter 1: Business Basics

Chapter 2: Economics and Banking

Chapter 3: Ethics in Business

Chapter 4: Business in a Global Economy

Mini Chapter 1: Special Issues in Online Business

Part 2: Starting and Structuring a Business

Chapter 5: Small Business and the Entrepreneur

Chapter 6: Forms of Business Ownership

Mini Chapter 2: Constructing an Effective Business Plan

Part 3: Managing a Business and Employees

Chapter 7: Business Management and Organization

Chapter 8: Motivation, Leadership, and Teamwork

Chapter 9: Human Resource Management

Chapter 10: Business Technology

Chapter 11: Production and Operations Management

Mini Chapter 3: Business Communications

Part 4: Principles of Marketing

Chapter 12: Marketing and Consumer Behavior

Chapter 13: Product Development and Pricing Strategies

Chapter 14: Promotion and Distribution

Mini Chapter 4: Finding a Job

Part 5: Principles of Finance

Chapter 15: Financing and Tracking Business Operations

Chapter 16: Securities and Investments

Mini Chapter 5: Personal Finance

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