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9781578519514

Beyond the Core

by
  • ISBN13:

    9781578519514

  • ISBN10:

    1578519519

  • Format: Hardcover
  • Copyright: 2003-12-01
  • Publisher: Harvard Business School Pr

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Summary

Proven approaches-and guidance on how and when to use them-for achieving profitable growth away from your core businessNow in Beyond the Core, Zook explains how executives can increase the odds of successful expansion once their core business no longer provides sufficient new growth.Based on a massive international research study focusing on adjacency moves, Zook reveals the ideal adjacency growth pattern that successful growth companies employ; how companies can develop their own "repeatable formula" for profitable growth; and guidance on when adjacency moves are smart and how to choose the right adjacency move for a range of business situations.

Author Biography

Chris Zook is a Director of Bain & Company

Table of Contents

Preface vii
Acknowledgments xiii
The Growth Crisis
1(34)
Dangerous Moves Beyond the Core
Visualizing the Ideal
35(38)
The First Principle of Adjacency Growth
Evaluating Adjacency Moves
73(36)
Balancing Desire with Data
Orchestrating Adjacency Moves
109(32)
Strengthening the Core Versus
Investing in Adjacencies
Executing Adjacency Moves
141(34)
Managing the Key Organizational Issues
That Most Influence Success or Failure
Transforming Through Adjacency Moves
175(14)
Redefining the Core Through Adjacencies
Afterword 189(4)
Appendix 193(4)
Notes 197(4)
Bibliography 201(6)
Index 207(8)
About the Author 215

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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