Big Bucks Selling Your Photography

by Unknown

• ISBN13: 9781584281276
• ISBN10: 1584281278
• Edition: 3rd
• Format: Trade Paper
• Copyright: 2004-04-28
• Publisher: Amherst Media, Inc.

Summary

A complete business package for all,photographers, for those starting a first,photography business or those wanting to,jump-start an existing one. Hollenbeck's,straightforward approach to marketing, customer,service, dealing with taxes, model and property,releases and much more, paves the way to a,successful and profitable venture.

Table of Contents

Preface	5	(1)
Introduction	6	(2)
The Insanity of Freelancing	8	(4)
How to Make Big Bucks	8	(1)
Success Formula	8	(1)
Photography vs. the Business of Photography	9	(1)
Freelance Photography	10	(1)
Planning to Win	10	(1)
Playing to Win	11	(1)
Photographic Ability and Creativity	12	(7)
Creative Ability	12	(1)
What is a Creative Photograph?	13	(1)
Making Quality Photography	13	(1)
Technical Ability	14	(2)
Proper Equipment	16	(1)
Materials and Processing	17	(1)
Professional Ability	17	(1)
The Digital Revolution	17	(2)
Photography is Your Business	19	(9)
Professional Photography	19	(1)
Look Like You Belong	19	(2)
The Business Plan	21	(1)
The Business Process	21	(7)
Administration Should be an Art	28	(13)
The Basics of Good Business	28	(1)
Business Advisors	29	(1)
Your Business Image	29	(2)
Business Format	31	(1)
Licenses	31	(1)
Records	32	(2)
Management	34	(2)
Insurance Planning	36	(1)
Communication	37	(1)
Capitalization	38	(1)
How to Budget	39	(1)
Capability	40	(1)
Surviving Computerization	41	(10)
Photographers Against Computers	41	(1)
Business Computing	41	(1)
Computers and Finances	42	(1)
Computer Marketing	42	(2)
The World Wide Web	44	(1)
Computer Business Administration	45	(1)
Communications	46	(1)
Forms, Etc.	47	(1)
Slide Captioning	47	(1)
Graphics	48	(1)
Image Manipulation and Libraries	48	(1)
Photo CD Libraries	48	(1)
Copyrights and Electronic Images	48	(1)
Selecting a Computer	49	(1)
Software Packages	50	(1)
Computers Are Our Friends	50	(1)
Your Business Plan	51	(7)
The Formal Business Plan	51	(1)
The Photo Business Plan	51	(1)
Your Business Review	51	(1)
Start-up Program	52	(2)
Rejuvenation Program	54	(1)
Reorganizing Program	55	(1)
Planning for Success	56	(1)
Real Business Plans	56	(2)
Photography and the Law	58	(14)
Laws vs. Independent Businesses	58	(2)
How to Hire a Good Lawyer	60	(1)
Agreements and Contracts	60	(2)
Rates, Rights, and Fights	62	(1)
The Copyright	62	(2)
So How Much $ Do You Rate?	64	(1)
The Photo Release	65	(2)
When All Else Fails	67	(2)
Copyright Infringement	69	(1)
Lost or Destroyed Images	69	(1)
Business Formats	70	(1)
Business Ethics	70	(2)
Life and Death After Taxes	72	(11)
Taxes	72	(1)
Certified Public Accountants	72	(1)
Figuring Costs and Taxes	73	(1)
Records	74	(2)
Potential Deduction Problems	76	(3)
Profit Planning	79	(1)
Filing Taxes	79	(2)
Audits	81	(2)
Why Photography Sells	83	(4)
Creativity vs. Success	83	(1)
Photography as a Product	84	(1)
Photography as a Service	84	(1)
Ideas Sell Pictures	85	(1)
Best-Sellers	85	(2)
Selling is Also an Art	87	(8)
Marketing Is Not Selling	87	(1)
Plan for Success	87	(1)
Market Scope	88	(1)
How to Sell Your Photos	89	(1)
Sales Tools	90	(4)
Pricing Your Photography	94	(1)
Secrets of Big Bucks Sales	94	(1)
Successful Portfolios	95	(7)
What a Portfolio Should Be	95	(1)
Portfolio Content	95	(1)
Great Portfolio Images	96	(1)
The Market	97	(1)
Portfolio Formats	98	(1)
Presentations	99	(3)
Stock Images are Big Business	102	(12)
Photography That Sells and Sells	102	(1)
Shooting Stock	102	(3)
Image Identification and Captioning	105	(1)
Releases	106	(1)
Taxes and Inventory	107	(1)
Stock Rates and Rights	107	(1)
Selling Stock Photos	108	(1)
Stock Photo Agencies	109	(5)
Resources	114	(5)
Basic Forms	119	(22)
Index	141