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9780813391397

Giving Kids The Business: The Commercialization Of America's Schools

by
  • ISBN13:

    9780813391397

  • ISBN10:

    0813391393

  • Format: Nonspecific Binding
  • Copyright: 2001-08-22
  • Publisher: Routledge

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Summary

The commercialization of public education is upon us. With much fanfare and plenty of controversy, plans to cash in on our public schools are popping up all over the country. Educator and award-winning commentator Alex Molnar has written the first book to both document the commercial invasion of public education and explain its alarming consequences.Giving Kids the Businessexplains why hot-button proposals like for-profit public schools run by companies such as the Edison Project and Education Alternatives, Inc.; taxpayer-financed vouchers for private schools; market-driven charter schools; Channel One, an advertising-riddled television program for schools; and the relentless interference of corporations in the school curriculum spell trouble for America's children.Imagine that the tobacco industry may be helping to shape what your son and daughter learn about smoking. Imagine that your son is given a Gushers fruit snack, told to burst it between his teeth, and asked by his teacher to compare the sensation to a geothermal eruption (compliments of General Mills). Imagine your daughter is taught a lesson about self-esteem by being asked to think about "good hair days" and "bad hair days" (compliments of Revlon). Imagine that to cap off a day of world-class learning, your child's teacher shows a videotape explaining that theValdezoil spill wasn't so bad after all (compliments of Exxon).Anyone interested in how schools are being turned into marketing vehicles, how education is being recast as a commercial transaction, and how children are being cultivated as a cash crop will want to readGiving Kids the Business.

Author Biography

Alex Molnar is considered one of the nation's leading experts on the commercialization of public education, market-orietnted school reforms such as private school vouchers, for-profit schools, and charter schools. His views have been widely reported in newspaper and magazine articles, and he has been a frequent guest on radio and television programs. Molnar is professor and director of the Education Policy Studies Laboratory in the College of Education at Arizona State University at Tempe.

Table of Contents

Acknowledgments xi
Marching As If to War
1(20)
Stalking the Elusive Skills Shortage
3(3)
Corporate Schizophrenia
6(4)
Button-Down Revolutionaries
10(2)
Wisconsin Turns Right and Becomes a National Model
12(4)
Children as a Cash Crop
16(2)
The Shape of Things to Come
18(3)
And Now a Word from Our Sponsor
21(32)
Apples and Other Temptations
22(2)
Harnessing Peer Pressure
24(1)
Seal of Community Approval
25(2)
Well-Targeted Learning
27(2)
Good Cop/Bad Cop
29(1)
How Junior Has Grown
30(2)
Learning Can Be Sweet...or Salty
32(3)
A Captive Market
35(4)
Decades of Battle
39(2)
The Crowded Classroom
41(3)
Pizza and Other Educational Values
44(3)
Keep Drugs in Schools
47(2)
A Pattern of Abuse
49(1)
The Critics Take a Powder
50(1)
Seizing the Moment
51(2)
High-Tech Hucksters Go to School
53(24)
Connections Plugs In
54(2)
Principles, Even Abstract Ones, Die Hard
56(2)
Sanitizing the Shill
58(2)
Tax Assessors Get an Education
60(1)
Shut Out of New York
61(2)
Open Warfare in California
63(3)
Advertisers Sold Power over Students
66(1)
The Hidden Persuaders
67(2)
Behind the Educational Facade
69(2)
Class in the Classroom
71(2)
The Expensive Education of Mr. Whittle
73(2)
The Low Life of High Tech
75(2)
Schools for Profit: Follow the Yellow Brick Road
77(40)
Same Old Tune, Same Old Criticism
79(1)
The Mythical Crisis
80(2)
The Master Myth
82(1)
Enter the Traveling Salesmen
83(2)
First Take Twelve Minutes, Then the Whole School
85(4)
Dark Days for Edison
89(7)
EAI---Founded on Fantasy
96(2)
Privatization Works Its Wonders
98(5)
Trouble in the Classroom
103(3)
Born-Again Savior
106(3)
Reaping Education's Nonexistent Financial Bounty
109(8)
Private School Vouchers: A False Choice
117(34)
We've Been There
119(1)
The Other Choice---Public School Choice
120(1)
The Milwaukee Voucher Experiment---Success Without Results
121(3)
An Unpopular Reform
124(2)
The Apparatus of the Right
126(4)
Business Unlocks the Door
130(5)
Confusion on the Left
135(2)
The Market Myth
137(3)
Separate and Unequal
140(5)
Old-Time Religion
145(4)
Reform Without Content
149(2)
Charter Schools: The Smiling Face of Disinvestment
151(18)
Prairie Fire Reform
153(2)
A Curriculum-Free Franchise
155(1)
An Attempted Evaluation
156(2)
Real World Problems
158(2)
Watching the Money
160(1)
The Demonizing of Teachers
161(1)
Edventures in Exploitation
162(3)
Storefront Education
165(1)
The Public Debate and the Real One
166(3)
What the Market Can't Provide
169(16)
A Reform That Works
170(2)
The Hidden Agenda
172(2)
The Experience with Privatization
174(1)
The High Cost of the Free Market
175(1)
The New Separatism
176(2)
A Natural Self-Interest
178(2)
The Deteriorating Physical and Economic Infrastructure
180(2)
The Real Bottom Line
182(3)
Appendix 185(6)
Notes 191(26)
About the Book and Author 217(2)
Index 219

Supplemental Materials

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The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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