Unlike previous publications in usability, which have predominantly concentrated on how to present information, this book focuses on what information should be presented and on information appliances for different cultures. It provides operational tools to effectively prepare the content which needs to be presented to make good decisions regarding the purchase of goods and services and for being able to obtain information on items of interest to the user. A cross-cultural comparison and fundamental review of the theory, the book not only answers the question of what information needs to be presented for effective decision making, but also addresses the impact of culture on content usability.

List of Figures	p. ix
List of Tables	p. xi
Preface	p. xiii
About the Authors	p. xv
An Overview of Content Knowledge	p. 1
Individual Factors	p. 1
Design of Tasks and Jobs	p. 3
Human Decision Making	p. 3
Content Preparation	p. 4
Background Literature	p. 5
Introduction	p. 5
Overview	p. 5
Information Quality	p. 6
Usability	p. 9
ISO 9126	p. 9
ISO 9241-11	p. 10
A Definition of Content Preparation	p. 11
Content Preparation for the World Wide Web and Information Appliances	p. 13
World Wide Web	p. 13
E-Commerce	p. 14
E-Advertising	p. 17
E-Education	p. 18
A Emerging E-Environments	p. 20
Information Appliances	p. 21
Cultural Differences	p. 23
Among American Populations	p. 24
Digital Divide: Impact on Internet Behavior	p. 24
Subculture Perceptions: Impact of Culture on Internet Behavior	p. 26
Among American and Chinese Populations	p. 27
Influences of Cross-Cultural Differences	p. 29
Summary	p. 34
Factor Structure of Content Preparation	p. 37
Overview	p. 37
Study 1: Factor Structure of Content Preparation Based on American Population-African and Caucasian Americans	p. 38
Survey Construction	p. 38
Procedure and Participants	p. 39
Factor Analysis	p. 39
Factor Structure Derived from the Satisfaction Scale	p. 43
Factor Structure Derived from the Importance Scale	p. 45
Study 2: Factor Structure of Content Preparation for E-Commerce Web Sites Based on Chinese Industrial Population	p. 46
Survey Construction	p. 46
Procedure and Participants	p. 46
Factor Analysis	p. 50
Study 3: Factor Structure of Content Preparation for E-Commerce Web Sites Based on American and Chinese College Students	p. 51
Survey Construction	p. 51
Procedure and Participants	p. 54
Factor Analysis	p. 57
Study 4: Factor Structure of Content Preparation for Information Appliances Based on Chinese Population	p. 58
Survey Construction	p. 58
Procedure and Participants	p. 61
Factor Analysis	p. 62
General Factor Structure	p. 65
Cross-Cultural Comparison of Content Preparation	p. 73
Overview	p. 73
Cross-Cultural Comparisons	p. 74
Product Descriptive Information	p. 74
Economic Attributes	p. 74
Sensory Attributes	p. 81
Product Performance	p. 85
Technology Description	p. 87
Manufacturer Information	p. 89
Operational Information	p. 91
Transaction Information	p. 91
Purchase Advice	p. 96
Guidelines for Content Preparation	p. 97
Overview	p. 97
Content Preparation Guidelines	p. 100
Guidelines for Reducing Perceived Online Shopping Risk	p. 100
Perceived Financial Risk	p. 101
Perceived Performance Risk	p. 102
Perceived Psychological Risk	p. 103
Perceived Inconvenience Risk	p. 105
Guidelines on Product Attributes and Functions	p. 108
Limitations and Recommendations	p. 109
Content Usability Survey for Study 1	p. 113
Content Preparation Questionnaire for Study 2	p. 127
Demographic Information	p. 127
Online Shopping Survey	p. 128
Web-Based Survey of Content Information on E-Commerce Web Sites for Study 3	p. 141
Content Preparation Questionnaire for Information Appliances for Study 4	p. 147
Demographic Questions	p. 147
Content Questions	p. 148
References	p. 161
Index	p. 171
Table of Contents provided by Ingram. All Rights Reserved.

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Content Preparation Guidelines for the Web and Information Appliances: Cross-Cultural Comparisons

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