did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

We're the #1 textbook rental company. Let us show you why.

9781560525332

Creativity in Business : A Practical Guide for Creative Thinking

by
  • ISBN13:

    9781560525332

  • ISBN10:

    1560525339

  • Edition: Revised
  • Format: Paperback
  • Copyright: 2000-02-23
  • Publisher: Crisp Learning
  • Purchase Benefits
  • Free Shipping Icon Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • eCampus.com Logo Get Rewarded for Ordering Your Textbooks! Enroll Now
  • Write a Review Icon Write a Review
List Price: $13.95

Summary

This book will walk you through lessons and techniques to uncover your creative potential, learn blocks and blockbusters to creativity, become a confident and innovative problem-solver, and help build a climate for creativity. Everyone has untapped creativity waiting to be released! This book will help you uncover more of your innate creative potential and teach you how to access your creativity at will. Anyone can develop the skills to become a better idea-generator and innovative problem-solver.

Table of Contents

Section 1 Getting Started
What Is Creativity?
3(1)
Everyone Is Creative
4(2)
Your I.Q. Is Not Your C.Q.
6(5)
Section 2 Creativity Blocks and Blockbusters
You Were Born to Be Creative
11(2)
Blocks and Blockbusters to Creativity
13(1)
Negative Attitude
14(2)
Fear of Failure
16(2)
Excessive Stress
18(4)
Following the Rules
22(2)
Making Assumptions
24(5)
Over-Reliance on Logic
29(1)
Believing You Are Not Creative
30(3)
20 Ways to Develop Your Creative Potential
33(4)
Section 3 Techniques for Idea Generation
What Did You Learn in School?
37(2)
Letting Go of Preconceptions
39(2)
Idea-Generating Questions
41(2)
Different Points of View
43(2)
Split Brain Theory
45(1)
Balancing Your Brain Functions
46(1)
Whole-Brain Problem Solving
47(3)
Intuition
50(6)
Phases of Creativity
56(3)
Metaphorical Thinking
59(2)
Using Analogies
61(8)
Visual Thinking
69(4)
Section 4 Group Creativity
Managing for Creativity
73(3)
Idea Killers
76(1)
Idea Growers
77(1)
Eight Ways to Increase Your Team's Creativity
78(2)
The P-P-C Technique
80(4)
Humorous Warm-Ups
84(4)
Brainstorming
88(3)
Brainwriting
91(2)
Forced Connections
93(4)
Section 5 Innovation and Practical Solutions
The Politics of Creativity
97(5)
Strengthening Your Presentation
102(1)
Basic Considerations in Selling an Idea
103(3)
My Personal Assessment and Action Plan
106

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Rewards Program