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9780072257878

Google Power

by
  • ISBN13:

    9780072257878

  • ISBN10:

    0072257873

  • Edition: 1st
  • Format: Paperback
  • Copyright: 2005-05-27
  • Publisher: McGraw-Hill Osborne Media

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Supplemental Materials

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Summary

Readers learn to push the search engine to its limits and extract the best content from Google without having to learn complicated codeGoogle Power takes Google users under the hood and teaches them a wide range of advanced web search techniques through practical examples.Content is organised by topic so reader learns how to conduct in-depth searches on the most popular search topics, from health to government listings to people.

Author Biography

Chris Sherman (Boulder, CO) is President of Searchwise LLC, a Boulder, Colorado based Web consulting firm, and Editor of SearchDay, a daily newsletter from SearchEngineWatch.com.

Table of Contents

Acknowledgments xv
Introduction xvii
PART I Going Under the Hood to Supercharge Google
How Google Works
3(16)
How Google Works: The High-level Version for the Information Overloaded
4(3)
How Google Works: The Bells-and-Whistles Version for Everyone Else
7(5)
The Crawler: Discovering the Web
8(2)
The Indexer: Organizing the Web
10(1)
The Query Processor: Delivering Search Results
10(2)
How Google ``Thinks''
12(4)
Web Page Structure
14(2)
The Invisible Web
16(1)
Go Forth and Google
17(2)
Google Power Searching Essentials
19(36)
Make Your Preferences Known
20(5)
Interface Language
20(2)
Search Language
22(2)
SafeSearch Filtering
24(1)
Go for Maximum Results
24(1)
Choose Your Words Carefully
25(6)
Don't Make a Case of It
25(1)
Use Multiple Search Terms
26(1)
Use Thirty-Two Words or Less
26(1)
To Quote Is Divine
26(2)
Don't Stumble on Stop Words
28(3)
Speaking in Tongues: Google's Language Tools
31(4)
Search Specific Languages or Countries
31(1)
Translation Tools
32(2)
Google Interface in Your Language
34(1)
Visit Google's Site in Your Local Domain
34(1)
Avoid Bungling with Boolean
35(3)
Google's Boolean: Two Out of Three Is (Not) Bad
36(1)
To OR Is Human
37(1)
Fun with Other Word Operators
38(7)
Count Me In: The Inclusion Operator
38(2)
Count Me Out: The Exclusion Operator
40(1)
Match Any Word: The Wildcard Operator
41(1)
Use Synonyms: The Fuzzy Operator
42(2)
A Note About Word Variations (Stemming)
44(1)
Power Searching Strategies
45(10)
Fill-in-the-Blank Searching
46(4)
Beware the Seven Deadly Nyms
50(3)
Use the ``Three Strikes'' Rule
53(1)
Don't Play Favorites
53(2)
Deconstructing Google Search Results
55(32)
Anatomy of a Search Result
56(9)
Organic Search Results
56(2)
Sponsored Links
58(3)
Statistics
61(1)
Controls
61(3)
Message from Google
64(1)
The Parts of Organic Results
65(17)
OneBox Results
66(1)
Page Title and Link
67(4)
Text Below the Title
71(1)
URL of a Result
72(2)
Page Size
74(1)
Cached Link
74(3)
Similar Pages Link
77(1)
Indented Results
77(1)
Omitted Results
78(1)
File Types
79(1)
Supplemental Results
80(1)
Translate This Page
81(1)
Date Crawled
82(1)
Organic Results vs. Sponsored Links
82(1)
The Hidden Manipulators: Search Engine Optimization Experts
83(4)
Does Google Censor Results?
85(2)
Maximizing Google with Advanced Search
87(26)
An ``Expert's'' Parable
88(1)
The Advanced Search Page
88(2)
Boolean, Reloaded
90(1)
Google's Not-Quite-Boolean Word Filters
90(6)
Find Results with All of the Words
90(2)
Find Results with the Exact Phrase
92(1)
Find Results with at Least One of the Words
93(1)
Find Results Without the Words
93(1)
Combining Word Filters
94(2)
Other Advanced Search Filters
96(7)
Language Filter
97(1)
File Format
97(1)
Date Filter
98(2)
Occurrences Filter
100(1)
Domain Filter
101(2)
SafeSearch Filter
103(1)
Page-Specific Search Filters
103(1)
Similar Pages
103(1)
Links to Pages
104(1)
Advanced Search Operators
104(9)
cache:
104(2)
related:
106(1)
link:
106(1)
info:
106(1)
filetype: and ext:
106(2)
site:
108(1)
allintext:
108(1)
allintitle:
108(1)
intitle:
109(1)
allinurl:
109(1)
inurl:
110(1)
allinanchor:
110(1)
inanchor:
110(1)
Combining Advanced Search Operators
110(1)
Additional Google Operators
111(2)
Hidden Google Tools
113(24)
Definitions
114(2)
Beyond Google: Online Dictionaries
116(1)
News
116(1)
Stock Quotes
116(2)
Beyond Google: Financial Information
118(1)
Street Maps
118(2)
Beyond Google: Aerial Images
120(1)
Phonebook
120(2)
Beyond Google: Internet Yellow and White Pages Search
121(1)
Local Business Information
122(7)
Limit Results by Distance
124(1)
Refine and Limit Local Results
125(2)
Business Reference Pages
127(1)
Beyond Google: Local Search
127(2)
Travel Information
129(1)
Beyond Google: Flight Information
129(1)
Weather Information
130(1)
Movie Reviews and Show Times
131(1)
Web Page Information
132(1)
Beyond Google: Web Page Information
132(1)
Search by Number
133(1)
Calculator
133(2)
Beyond Google: Online Calculators
135(1)
Special Searches
135(2)
Apple Macintosh
135(1)
BSD Unix
135(1)
Linux
135(1)
Microsoft
136(1)
U.S. Government
136(1)
University Search
136(1)
Searching for Images
137(16)
How Image Search Works
138(4)
Web Image Formats
138(1)
How Google Uses Clues to ``See'' Images
139(3)
Basic Image Search
142(3)
Image Search and News Photos
145(1)
Advanced Image Search
145(6)
Advanced Image Search Word Filters
146(1)
Other Advanced Image Search Filters
147(3)
Using Multiple Image Search Filters
150(1)
Combining Image Search and Advanced Search Commands
151(1)
Beyond Google: Other Image Search Sites
151(2)
Major Image Search Services
151(2)
Grokking Google Groups
153(18)
Knowledge and Hearsay from Experts and Zealots
154(3)
The Genesis of Google Groups
155(1)
Mining Google Groups for History and Help
156(1)
Exploring Google Groups
157(4)
Browsing Google Groups
157(1)
Browsing Usenet Archives
158(1)
Searching Google Groups
159(2)
Advanced Groups Search
161(3)
Word Filters
161(1)
Group Filter
162(1)
Subject Filter
162(1)
Author Filter
163(1)
Language Filter
163(1)
Message Date Filter
164(1)
SafeSearch Filter
164(1)
Message ID Filter
164(1)
Message Viewing Options
164(3)
Posting Messages to Google Groups
167(1)
Managing Favorites in Google Groups
168(1)
Creating a Google Group
168(1)
Beyond Google: Alternate Usenet Interfaces and Other Web Forums
168(3)
Other Ways to Access Usenet
169(1)
Yahoo! Groups
169(1)
MSN Groups
169(1)
Search Engine Watch Forums
169(1)
Finding Web Forums and Discussion Groups
170(1)
The Essential Google Toolbar
171(18)
Installing and Using the Google Toolbar
172(11)
Search Google from Any Web Page
175(1)
Your Search History
176(1)
The Highlight and Word Find Buttons
177(1)
The Google Toolbar Pop-up Blocker
178(1)
AutoFill
178(1)
Toolbar Options
179(4)
New Features
183(1)
Beyond Google: Other Search Toolbars
183(3)
Major Search Engine Toolbars
183(3)
Other Search Toolbars
186(3)
Groowe Search Toolbar
186(1)
Copernic Meta Toolbar
187(1)
Alternatives for Non-IE Browsers
187(2)
Goodies from Google Labs
189(14)
Personalized Web Search
191(2)
Froogle Wireless
193(1)
Google Compute
194(1)
Google Sets
195(1)
Recent Graduates of Google Labs
195(1)
Google Desktop Search
196(4)
The Google Deskbar
196(2)
Web Alerts
198(2)
New Additions to Google Labs
200(3)
PART II Power Searching with Google
What People Search For
203(10)
The Google Zeitgeist
204(4)
Inside the Searcher's Mind
206(2)
Beyond Google: Other Search Spies
208(3)
The Yahoo! Buzz Index
208(1)
The Lycos 50
209(1)
Ask Jeeves IQ
210(1)
MetaSpy
210(1)
Word Tracker Ticker
211(1)
Shopping Search Spies
211(2)
Froogle
211(1)
Shopping.com Consumer Demand Index
211(1)
Pricegrabber's Most Popular Products
212(1)
Yahoo! Shopping
212(1)
Tools to Enhance Your Google Searches
213(16)
Web Research Managers
214(1)
Collaborative Bookmark Managers
215(4)
Furl
215(4)
Backflip
219(1)
Spurl.net
219(1)
Standalone Web Research Managers
219(4)
ContentSaver
220(1)
NetSnippets Professional
221(1)
Onfolio
222(1)
Ask Sam SurfSaver Pro
223(1)
Choosing a Web Research Manager
223(1)
Monitoring Your Favorite Web Sites
224(5)
Features of Web Site Monitors
225(1)
Copernic Tracker
225(1)
Web Site-Watcher
225(1)
ChangeNotes.com
226(1)
TrackEngine
226(1)
Trackle
226(1)
Choosing a Web Site Monitor
227(2)
The Art of Googling People
229(30)
Before You Begin: A People-Finding Checklist
230(1)
The Art of Googling People
231(1)
People-Searching Strategies
232(6)
Finding People at Work and Home
238(5)
Finding People at Work
238(1)
Finding People at Home
239(2)
Finding E-mail Addresses
241(1)
Beyond Google: Other People-Finding Resources
241(2)
Finding Personal Web Pages and Blogs
243(9)
Finding Personal Web Pages
244(3)
Fish Where the Fish Are
247(3)
Finding Personal Blogs
250(2)
Beyond Google: Specialized Blog Search Engines
252(1)
Sleuthing for Celebrities and Famous People
252(3)
Beyond Google: Other Famous People Search Sites
252(3)
An Offbeat Strategy: Using Google to Set a ``Honeypot''
255(1)
Other People Searches
256(3)
Hunting for Health Information
259(18)
Finding Reliable Health Information
261(3)
Who Is Providing the Information?
262(1)
Discover the Source's Expertise
262(1)
Determine the Level of Objectivity
262(2)
Googling Your Health Care Professional
264(4)
Case Study: Giving Your Doctor an Online Checkup
264(4)
Diagnosing What Ails You
268(3)
Drugs and the Internet
271(2)
Beyond Google: Finding Online Health Information
273(4)
Librarians' Index to the Internet: Health and Medicine
273(1)
U.S. National Library of Medicine---MedlinePlus
273(1)
NHS Gateway
274(1)
VIPPS (Verified Internet Pharmacy Practice Sites) Database Search
274(3)
All the News That Fits Online
277(22)
Inside Google News
278(8)
How Google News Works
280(4)
Searching Google News
284(2)
Advanced News Search
286(6)
Word Filters
287(1)
News Source Filter
287(2)
Location Filter
289(2)
Occurrences Filter
291(1)
Date Filter
291(1)
Google News Alerts
292(1)
Beyond Google: Best News Search Sites
292(3)
Findory
292(1)
MSNBC Newsbot
293(1)
NewsNow
294(1)
Topix.net
294(1)
Yahoo! Full Coverage
295(1)
Columbia Newsblaster
295(1)
Weblogs and Nontraditional News Sources
295(1)
Bloglines
296(1)
Daypop
296(1)
Feedster
296(1)
Technorati
296(1)
RSS: Essential Tool for the News Junkie
296(3)
Let Your Keywords Do the Shopping
299(20)
Finding Bargains with Froogle
300(7)
Refining Froogle Search Results
304(2)
Don't Overlook Sponsored Links
306(1)
Advanced Froogle Search
307(3)
Getting Your Products Included in Froogle
310(1)
Google Catalogs: An ``Undiscovered'' Gem
311(2)
Google Catalogs Advanced Search
312(1)
Beyond Google: Shopping Search Across the Web
313(6)
Ask Jeeves Product Search
314(1)
Shopzilla
315(1)
NexTag
315(1)
Pricegrabber
316(1)
Shopping.com
316(1)
Yahoo! Shopping
316(3)
Google as Your Travel Companion
319(18)
Google 'Round the World
320(6)
The Armchair Googler
326(4)
Caution! Affiliate Spam Ahead
326(2)
The Traveler's Treasure Trove: The Google Directory
328(2)
Finding Travel Bargains with Google
330(1)
Beyond Google: Searching for Travel Online
331(6)
TripAdvisor
332(1)
Yahoo! Travel
332(1)
Mobissimo
333(1)
SideStep
333(4)
Business Information and Competitive Intelligence
337(26)
Finding Company Information
338(8)
Keeping Up with the Competition: Google Alert
342(1)
Companies in the News
342(2)
Beyond Google: Other Corporate News Resources
344(1)
Profiling Executives and Board Members
344(2)
Uncovering Business Networks
346(5)
Beyond Google: TouchGraph GoogleBrowser
348(3)
Finding What Companies Don't Want Found
351(7)
Exploring the Web's History with the Wayback Machine
351(1)
Very Revealing: What You Can Learn from Robots.txt
352(2)
The Fine Art of Googledorking
354(3)
The Value of Gripe Sites
357(1)
Beyond Google: Business Search Engines
358(5)
Business.com
359(1)
Hoover's
359(1)
Kompass
359(1)
MSN Money: Stock Research
359(1)
Yahoo! Finance
359(4)
Searching for Technical Support
363(16)
Technical Support Search Strategies
364(9)
Searching for Drivers and Software
364(7)
Finding Solutions to Error Messages
371(2)
Google Search vs. Manufacturer Site Search
373(1)
Google's Tech-Related Special Searches
373(1)
Apple Macintosh
374(1)
BSD Unix
374(1)
Linux
374(1)
Microsoft
374(1)
Mining Google Groups and Google Answers
374(2)
Beyond Google: Other Technical Support Search Resources
376(3)
Experts Exchange
376(1)
About.com Computing and Technology Channel
376(1)
Windows Annoyances
377(1)
OldVersion.com
377(1)
MacFixit
377(2)
Other Tools and Services from the Googleplex
379(18)
Google Answers
380(5)
Browsing Google Answers
380(2)
Searching Google Answers
382(1)
Posting a Question to Google Answers
383(1)
Beyond Google: Other Online Question-Answering Services
384(1)
Gmail
385(2)
Beyond Google: Search-centric E-mail
386(1)
Blogger
387(1)
Beyond Google: The Weblogs Compendium
388(1)
orkut
388(2)
Beyond Google: Eurekster
389(1)
Picasa
390(1)
Google Site Search
390(2)
Google AdWords
392(5)
Creating a Google AdWords Account
394(1)
Monitoring Your AdWords Campaign
394(3)
Googling Around the Web
397(12)
Google-Powered Web Search Services
398(11)
A9.com
398(2)
FindForward
400(1)
Jux2
400(1)
Grokker
401(1)
MoreGoogle
402(1)
Pluck
403(1)
p-Zoom
404(1)
Soople
404(5)
PART III Appendixes
APPENDIX A What Google Knows about You
409(8)
``Don't Be Evil''
411(2)
Information Google Collects about You
411(1)
About Those Cookies
412(1)
Google's Information-Sharing Practices and Policies
413(1)
Updating Your Account Information
413(1)
Privacy Policies by Service
413(2)
Google Privacy Policies
414(1)
Google as Big Brother?
415(2)
APPENDIX B Inside the Soul of the Machine
417(6)
Inside Google
418(3)
Technical Facts about Google
420(1)
Essential Reading about Google
421(1)
Books about Google
421(1)
Articles and Papers
421(1)
The Future
422(1)
Index 423

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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