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9780316316965

The Tipping Point How Little Things Can Make a Big Difference

by
  • ISBN13:

    9780316316965

  • ISBN10:

    0316316962

  • Format: Hardcover
  • Copyright: 2000-03-01
  • Publisher: Little, Brown and Company

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Supplemental Materials

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Summary

This celebrated New York Times bestseller -- now poised to reach an even wider audience in paperback -- is a book that is changing the way Americans think about selling products and disseminating ideas.

Author Biography

Malcolm Gladwell is a former business and science writer at the Washington Post. He is currently a staff writer for The New Yorker.

Table of Contents

Introductionp. 3
The Three Rules of Epidemicsp. 15
The Law of the Few: Connectors, Mavens, and Salesmenp. 30
The Stickiness Factor: Sesame Street, Blue's Clues, and the Educational Virusp. 89
The Power of Context (Part One): Bernie Goetz and the Rise and Fall of New York City Crimep. 133
The Power of Context (Part Two): The Magic Number One Hundred and Fiftyp. 169
Case Study: Rumors, Sneakers, and the Power of Translationp. 193
Case Study Suicide, Smoking, and the Search for the Unsticky Cigarettep. 216
Conclusion: Focus, Test, and Believep. 253
Endnotesp. 260
Acknow ledgmentsp. 271
Indexp. 273
Table of Contents provided by Syndetics. All Rights Reserved.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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