Essential communication techniques to streamline efficiency in every business

Foundations of Business Communication uses a selection of margin boxes including Coaching Tips and Communication Challenges to reinforce the hands-on techniques of communication in an increasingly arms-length and borderless environment. BusinessWeek cases and related assignments provide real-world exposure and support.

UNIT 1: WRITING SKILLS

Chapter 1: Communication and the Writing Process

Section A. Communication as Process

Section B. The Writing Process

Section C. Purpose and Audience

Section D. Tone

Writers Handbook At-a-Glance, Part I: The Mechanics of Writing

Chapter 2: What Is Good Writing?

Section A. A Simple, Clear and Concise Style

Section B. Tone and Style

Writers Handbook At-a-Glance, Part II: Writing Essentials: Grammar for Writing

Chapter 3: Developing and Revising Short Business Messages

Section A. Paragraphs

Section B. Empty Information

Section C. The Process of Revising

Section D. Transitions and Connectors

UNIT 2: PROFESSIONAL COMMUNICATION

Chapter 4: Office Communications

Section A. E-Mail

Section B. Business Letters

Section C. Memos, Faxes, Voicemail, and Cell Phones

Handbook At-a-Glance, Part III: Formatting Standard Business Documents

Chapter 5: Persuasive Communication

Section A. The Process of Persuasion

Section B. Formal Persuasion

Section C. Persuasive Writing

Chapter 6: Verbal Communication Skills

Section A. Informal Speech

Section B. Feedback

Section C. Meetings, Agendas, and Round-Table Discussions

Section D. Presentations

Chapter 7: Global Communications and Technology

Section A. Global Communications

Section B. Meetings and Phone Conferences

Section C. Technology UNIT 3 APPPLICATIONS AND CAREERS

Chapter 8: Team Communications

Section A. Working in Teams

Section B. Developing a Team Strategy

Section C. Writing a Proposal

Handbook At-a-Glance, Part IV: Research: Collecting, Conducting, Displaying and Citing

Chapter 9: Getting a Job

Section A. Job Survival Skills

Section B. Networks

Section C. Letters of Applications

Section D. The Interview

Chapter 10: Communicating on the Job

Section A. Leadership

Section B. Evaluation: Objectives, Action Plans, and Performance Feedback

Section C. Purpose Statements

APPENDICES

KEYS to CHAPTER EOC ACTIVITIES

THE WRITERS HANDBOOK

The Writers Handbook, Part I: The Mechanics of Writing Section A. The Comma

Section B. The Semicolon

Section C. Other Marks

Section D. Punctuation Errors

The Writers Handbook, Part II: Writing Essentials: Grammar for Writing

Section A. Verb Basics

Section B. Pronouns Basics: Case and Point of View

Section C. Parallel Structure

Section D. Modifiers

Part III: Formatting Standard Business Documents

Section A. Formatting Basics: Special Features and White Space

Section B. Business Letters

Section C. E-Mail and Memos

Section D. Agendas and Minutes

Section E. Envelopes and Labels

Part IV: Research: Collecting, Conducting, Displaying and Citing

Section A. Research

Section B. Displaying Research

Section C. Citing Research

KEYS to Handbook Exercises, EOC activities

GLOSSARY

INDEX

Dona Young is an educator and consultant who has extensive experience in creating innovative and effective curricula in business communications.