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Microeconomics: Principles and Tools,9780130358127
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Microeconomics: Principles and Tools


Author(s): O'Sullivan, Arthur; Sheffrin, Steven M.
ISBN10:  0130358126
ISBN13:  9780130358127
Format:  Paperback
Pub. Date:  1/1/2003
Publisher(s): Prentice Hall

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SummaryTable of Contents
This modern principles book has a strong foundation in demand and supply?the most important topic in learning principles of economics. Its improved coverage of change in demand vs. change in quantity demanded (also in supply coverage) enables learners to better visualize and truly understand the difference between these two fundamental concepts. Early coverage of comparative advantage and externalities reflects a more modern approach to comprehending the underpinnings of microeconomics. A six-part presentation covers an introduction and key principles, closer look at supply and demand, market structures and pricing, spillovers and information, the labor market and economic challenges, and the international economy. For individuals using the tools of economics to help them grasp the logic of economic reasoning.
Preface xxi
PART 1: Introduction and Key Principles 1(94)
Introduction: What Is Economics?
1(22)
Key Principles of Economics
23(18)
Markets and Government in the Global Economy
41(22)
Supply, Demand, and Market Equilibrium
63(32)
PART 2: A Closer Look at Supply and Demand 95(68)
Elasticity: A Measure of Responsiveness
95(24)
Market Efficiency and Government Intervention
119(26)
Consumer Choice
145(18)
PART 3: Market Structures and Pricing 163(148)
Production and Cost
163(24)
Perfect Competition: Short Run and Long Run
187(26)
Monopoly
213(22)
Entry and Monopolistic Competition
235(16)
Oligopoly and Strategic Behavior
251(26)
Using Market Power: Price Discrimination and Advertising
277(16)
Controlling Market Power: Antitrust Policy and Deregulation
293(18)
PART 4: Spillovers and Information 311(60)
Imperfect Information and Disappearing Markets
311(18)
Public Goods, Taxes, and Public Choice
329(20)
Environmental Policy
349(22)
PART 5: The Labor Market and Economic Challenges 371(1)
The Labor Market
371(28)
Economic Challenges: Poverty, Aging, and Health Care
399(18)
International Trade and Public Policy
417
Glossary 1(1)
Photo Credits 1(1)
Answers to Odd-Numbered Problems and Discussion Questions 1(1)
Index 1

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