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9783836515849

Brand Identity Now!

by
  • ISBN13:

    9783836515849

  • ISBN10:

    3836515849

  • Format: Paperback
  • Copyright: 2009-12-01
  • Publisher: Taschen America Llc
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List Price: $40.00

Summary

Vital strategies for creating and maintaining brand identity With in-depth case studies of leading projects from around the world,Brand Identity Now!is destined to bea major work of reference for designers, marketing professionals and anyone working in communications. The book examines logos, imagery, and strategic applications involved in each branded project. Featuring over 150 outstanding brand identities from more than 20 countries, including theObama '08 ElectionCampaign, The Museum of Art and Design, and New York's bid for theOlympic Games 2012. Top design offices featured include: Attik, Pentagram, 3deluxe, Landor, MetaDesign, Sol Sender (designer of the Obama logo), RDYA Argentina, Story Worldwide, SVi Design, Tatil Design, and Apfel Zet.

Author Biography

Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Animation Now!, Advertising Now! the Web Design series, and 1000 Favorite Websites.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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