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9781403903563

Brand Valuation; The Economy of Brands

by
  • ISBN13:

    9781403903563

  • ISBN10:

    1403903565

  • Format: Trade Book
  • Copyright: 2009-06-23
  • Publisher: Palgrave Macmillan
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Summary

The value of brands has become an important aspect of the valuation of companies and in recent years there have been a number of changes in the methods and application of brand valuation. This book, written by a leading practitioner at Interbrand, provides a comprehensive account of brand valuation and strategic brand management. Examining the most recent ideas such as brand value score cards, brand value insurance, and return on brand investment, Brand Valuation provides a stimulating insight into the latest thinking in this area.

Author Biography

Jan Lindemann is Managing Director - Brand Valuation, Interbrand, UK.

Table of Contents

Introduction What is a Brand ? The Value of Brands History of Brand Valuation Approaches to Brand Valuation Application of Brand Valuation Strategic Brand Management Return on Brand Investment Brand Value Score Card Brands on the Balance Sheet Brand Value for Tax Planning Securitisation Brand Value Insurance How Does the Stock Market Value Brands ? The Leading Global Brands

Supplemental Materials

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