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9780988437500

Branding Pays: The Five-step System to Reinvent Your Personal Brand

by
  • ISBN13:

    9780988437500

  • ISBN10:

    0988437503

  • Format: Hardcover
  • Copyright: 2013-01-15
  • Publisher: INGRAM

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Summary

Globalization and social media have made the world smaller, more connected and infinitely more competitive. The world has changed. Have you? If you don't have the package that will take you to the next level of your career, you need to reinvent your personal brand. BrandingPays , a practical guide to strategic personal branding, will help you refocus your skills and experience so you are the best candidate for the job, career and business opportunities that you long for. Perfect for MBAs, experienced professionals and entrepreneurs, the step-by-step Branding Pays methodology has been proven in Fortune 500 companies and leading business schools In this breakthrough book, author Karen Kang shows you how to: Position yourself for the best opportunities Stand out in a competitive market Communicate your unique value Develop clear and compelling messages Put your "cake" and "icing" together for a strong brand Leverage the influencers who can accelerate your reputation Improve your personal brand attributes Build your Brand Action Plan for online and offline success Overflowing with templates, charts and action lists that enable you to "Bake the Cake, then Ice It"---Kang includes inspiring real-life examples throughout the book, many from groups that are under-represented in top business leadership. No matter what challenges you face, BrandingPays will help you develop your recipe for successful branding.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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