did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

We're the #1 textbook rental company. Let us show you why.

9780470542217

Brandraising : How Nonprofits Raise Visibility and Money Through Smart Communications

by
  • ISBN13:

    9780470542217

  • ISBN10:

    0470542217

  • Format: eBook
  • Copyright: 2009-11-01
  • Publisher: Jossey-Bass
  • Purchase Benefits
List Price: $35.00
We're Sorry.
No Options Available at This Time.

Summary

In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.

Table of Contents

Brandraising
What Brandraising Means
Measuring the Value of Communications
In Summary
Principles Of Effective Communications
Seeing the Long View
Communicating on Their Terms, Not Yours
Doing More with Less
In Summary
Overview Of Brandraising
The Organizational Level
The Identity Level
The Experiential Level
Leadership Involvement in Each Level
Measuring and Assessing Brandraising's Impact
Quantitative and Qualitative Metrics
In Summary
Brandraising At The Organizational Level
What Comes First: Strategic Planning or Brandraising?
Vision
Mission
Values
Objectives
Audiences
Positioning
Personality
A Foundation for Everyday Activities
In Summary
Brandraising At The Identity Level
The Visual Identity
The Messaging Platform
Sub-Brands
Integrating the Identity
In Summary
Brandraising At The Experiential Level
Selecting Audience-Centric Channels
Online
In Print
In Person
On Air
By Mobile
In Summary
Implementing Brandraising
When You Can't Do It All
Relaunching Your Nonprofit's Identity
Brandraising After Relaunch
Integrating Brandraising into Daily Communications
In Summary
In Conclusion
Acknowledgments
About the Author
References
Index
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Rewards Program