Break the Rules! The Six Counter-Conventional Mindsets of Entrepreneurs That Can Help Anyone Change the World

by Mullins, John

• ISBN13: 9781394153015
• ISBN10: 1394153015
• Edition: 1st
• Format: Hardcover
• Copyright: 2023-01-25
• Publisher: Wiley

Summary

Discover the six counter-conventional mindsets to be a changemaker

In Break the Rules!: The Six Counter-Conventional Mindsets of Entrepreneurs That Can Help Anyone Change the World, celebrated London Business School entrepreneurship professor, keynote speaker, and best-selling author Dr. John Mullins delivers an eye-opening and insightful exploration of what sets successful entrepreneurs apart from other business people and from those who fail to reach their goals. You’ll discover a compelling argument that successful entrepreneurs exhibit one or more of the six break-the-rules mindsets revealed in this book.

Each of these six mindsets can be learned, practiced, and built upon—by anyone, in any business setting large or small, old or new—, to create thriving businesses that grow and prosper. Mullins draws on over two decades of research to show you how to do exactly that. You’ll also find:

• Explanations of why the six break-the-rules mindsets fly in the face of conventional business and business school wisdom
• Strategies for dealing with, skating around, or otherwise overcoming the daunting obstacles that stand in every innovator’s way
• Ways to challenge assumptions and mitigate risk in order to take advantage of opportunities that present themselves along your entrepreneurial path
• Steps you can take now to make one or more of these mindsets your own.

An essential new take on entrepreneurship and on what it takes to be or become more “entrepreneurial,” Break the Rules! sheds new light on an oft-discussed—but rarely understood—area of business.

Author Biography

John Mullins, PHD, is a bestselling author, an internationally recognized thought leader, and a world-renowned Pied Piper for everyone and anyone who seeks to grow their business faster. A veteran of three entrepreneurial ventures and a professor of management practice at London Business School, he’s published three books, each of which has become the go-to resource on its stage of the entrepreneurial journey: assessing opportunities (The New Business Road Test); figuring out a business model that will actually work (Getting to Plan B, with the esteemed VC investor Randy Komisar); and finding a way to finance and grow your venture without selling your soul (The Customer-Funded Business). John is a sought-after speaker to communities of entrepreneurs, to CEOs and top management teams of fast-growing companies, and to other innovators worldwide.

www.johnwmullins.com

Table of Contents

Acknowledgments

Preface: Why This Book

Chapter 1 It’s Time to Break the Rules: Challenge Assumptions, Overcome Obstacles, Mitigate Risk

Chapter 2 When You’re Tempted to Say No, Instead Say “Yes, We Can!”: Then Figure Out How

Chapter 3 It’s the Customer’s Problem That Matters, Not Your Solution: Problem-First, Not Product-First, Logic

Chapter 4 Why “Moving the Needle” Doesn’t Matter to Entrepreneurs: Think Narrow, Not Broad

Chapter 5 How Entrepreneurs Get Things Done with Almost No Money: Ask for the Cash, Ride the Float

Chapter 6 Make the Future Winnings Yours!: Beg, Borrow, but Don’t Steal

Chapter 7 What Entrepreneurs Can Do That Big Companies Can’t: Instead of Asking Permission, Beg Forgiveness Later

Chapter 8 Act Your Way to a New Way of Thinking (Because the Reverse Won’t Work!): From Mindsets to Action

Notes

About the Author

Index