Brilliant Business Plan : How to Write a Winning Business Plan - And Plan a Brilliant Business

by Stutely, Richard

• ISBN13: 9780273705932
• ISBN10: 0273705938
• Edition: Illus.
• Format: Paperback
• Copyright: 2010-06-30
• Publisher: Trans-Atlantic Pubns

Summary

Thinking of starting a business? In the process of starting up? Running a business and need a simple introduction to business planning? Then this is the book for you. Brilliant Business Plan is the book to demystify and simplify the process of planning a business and writing a business plan. It introduces the basic concepts of business planning, shows you a swift and smart way to prepare a business plan step-by-step, and reveals how to use a business plan to run your business more effectively. This is everything you absolutely have to know - and nothing else. And because it's written by the author of The Definitive Business Plan (the accessible and entertaining best seller, used in MBA courses and widely regarded as the definitive guide to business planning) you know that it's the best possible advice you can get. It will help you prepare a winning business plan, and along the way you will discover how you can run your business more effectively. Now that's brilliant.

Table of Contents

The book is a series of short sharp chapters - providing an easy-to-follow, step-by-step approach to developing a plan

Content features

The following content features will be included

Worked examples

Illustrations (including charts and spreadsheet screen-snapshots)

Rules of thumb

Checklists

Clearly marked

Step 1... Step 2...instructions for producing business plans

An overview of the business planning process Background on who, what, why and how; a summary of the task at hand, the table of contents for the plan, the executive summary and the conclusion

What you do Describing your business: Visions, Mission, objectives; your products, services and business activities; historical information

Killing the competition The economic background, the industry and the market: Understanding how economic, competitive and other factors affect your plan

How to run a successful business People, production, marketing and sales, administration

How business plans differ for various industries (manufacturing, services, high-tech, etc)

Building a healthy bottom line Cash flow, profit and loss, balance sheet: Preparing and understanding the numbers

Arranging funding Sources of finance; banks and lenders, investors and venture capital providers

How to approach them

Presenting the plan How to present the plan for best effect

Using the plan Using the plan to steer your business

Creating procedures and budgets. When things go wrong

Annex A pro forma business plan

Table of Contents provided by Publisher. All Rights Reserved.