9780321918680

Burn Your Portfolio Stuff they don't teach you in design school, but should

by
  • ISBN13:

    9780321918680

  • ISBN10:

    0321918681

  • Edition: 1st
  • Format: Paperback
  • Copyright: 6/4/2013
  • Publisher: New Riders
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Summary

It takes more than just a design school education and a killer portfolio to succeed in a creative career. Burn Your Portfolio teaches the real-world practices, professional do's and don'ts, and unwritten rules of business that most designers, photographers, web designers, copy writers, programmers, and architects only learn after putting in years of experience on the job.

Michael Janda, owner of the Utah-based design firm Riser, uses humor to dispense nugget after nugget of hard-won advice collected over the last decade from the personal successes and failures he has faced running his own agency. In this surprisingly funny, but incredibly practical advice guide, Janda's advice on teamwork and collaboration, relationship building, managing clients, bidding work, production processes, and more will resonate with creative professionals of all stripes.

Author Biography

Michael Janda has been in most positions on the graphic design world org chart over his 16-year career. He has served as production artist, designer, freelancer, and creative director (including a few years as senior creative director over two of Fox’s Internet divisions). Since 2002, Janda has owned and operated his own agency, Riser, which boasts such high-profile clients as NBC, ABC, Fox, Google, National Geographic, Warner Bros., and Disney.

Table of Contents

Behave Yourself

  1. The Big Fat Secret 
  2. The Extra Mile 
  3. You Are Not Your Work 
  4. Be Nice to Everyone 
  5. Drama is for Soap Operas
  6. No More Flying Solo
  7. Gripes Go Up 
  8. Do What You Love; the Money Will Follow
  9. The Stress Bucket
  10. Two Types of Grandpas
  11. Soak Up Advice 
  12. Be A Wall Painter
  13. Every Position Can Be Electrifying
  14. Lead or Be Led
  15. Half the Victory 
  16. The Value of Downtime 
  17. I’m Not a Writer 
  18. Toot Your Own Horn 
  19. Don’t Work in a Vacuum 
  20. The Graphic Design Megazord 
  21. Live as a Team, Die as a Team
  22. Everyone Does Something Better Than You
  23. You Are Responsible For Your Own Time
Production Pontification
  1. O.C.D. is an Attribute 
  2. Polishing Turds 
  3. Hairy Moles 
  4. This is Not Verbatim-ville
  5. Shock and Awe 
  6. Art is Meant to be Framed 
  7. It is Never Too Late for a Better Idea 
  8. Lorem Ipsum 
  9. A River Runs Through It 
  10. Comps? or Compositions? 
  11. Design Like the Wind 
  12. Typing Speed is an Accurate Gauge of Production Speed 
  13. How to Eat an Elephant 
  14. The Venus Initiative 
  15. Project Management Process-a-palooza 
  16. Define Your Production Methodology 
  17. Hiking Your Way to Successful Projects 
  18. Management Strategies to Alleviate the End of Day Rush 
  19. Why Projects Blow Up 
  20. The Lo-Fi PDA 
  21. Bring Out Your Dead 
  22. Shake the Bushes or Get Bit 
  23. Red Flags and Extinguishers 
  24. Brainstorms are 90% Bad Ideas 
  25. The Communal Brain 
Speak Clearly
  1. The Ultimate Email Formula 
  2. Beware the Red Dot 
  3. Email Black Holes 
  4. Even The Lone Ranger Had Tonto 
  5. Canned Communication 
  6. Tin Can Phones 
  7. Vicious Vernacular 
  8. An Army of Support 
  9. Friendly Updates 
  10. Deadline Ballet 
  11. Someone is Always Listening 
  12. Chain Reactions 
  13. Avoid the W.W.W. 
  14. Be Afraid to Click “Send” 
  15. The Tragedy of Time Zones 
Love Your Clients
  1. Designers are from Mars, Clients are from Venus 
  2. Let Your Client Leave Their Mark 
  3. “Forgiveness” Points 
  4. Let Your Client Be the 800 lb. Gorilla 
  5. Do Your Genealogy 
  6. Never Give Your Client Homework 
  7. Assume that People are Idiots 
  8. A Long Term Relationship Typically Has More Value Than the Profit in a Single Transaction 
  9. Oddities at the Start Mean Oddities at the End 
  10. Don't Be the Desperate Girlfriend 
  11. Stand in Manure, Smell Like Manure 
  12. Never Fire a Client? 
  13. “We Decided to Go Another Direction” Means “You Suck” 
  14. There Are Such Things as Stupid Questions 
Run a Tight Ship
  1. A Business That Looks Orderly 
  2. Making Cents of it All 
  3. How to Calculate a Burn Rate 
  4. The Fixed Bid Pricing Dartboard 
  5. Beware of Line Item Pricing 
  6. “No Charge” Doesn’t Mean “Free” 
  7. How to Flush Out a Budget 
  8. 20 Piece Chicken McNuggets 
  9. Non-Profits for Non-Profit 
  10. The Code of Fair Practice 
  11. Contractual Mumbo Jumbo 
  12. “Etcetera” Has No Business In Your Business 
  13. You Don’t Have To Sign Off On This 
  14. B.A.M. Lists 
  15. One Line That Changed Everything About Collections 
  16. A Business is an Organism that Wants to Die 
  17. If I’ve Got a Dollar, You’ve Got a Dollar, But No Partners 
  18. If You Want To Win The Game, You Have to Know The Score 
  19. There Is No Such Thing As A “Meet and Greet” 
  20. How to Make a Capabilities Presentation 
  21. Floods Happen 
  22. “Flexibility” Not “Freedom” 
  23. Never Do Undocumented Work 
  24. Next Worry Date 
  25. Nickels and Dimes Are For Lemonade Stands 
  26. Only Terrorists Like Hostage Situations 
  27. Oh where, oh where has my $100k gone? Oh where, oh where can it be? 
  28. Don’t Do Anything You can Pay Someone $10/hour To Do 
  29. “Skin in the Game” Usually Means “Free” 
  30. How To Bite The Bullet 
  31. Three-Month “Lifetime” Guarantee 
  32. “Being Your Own Boss,” Whatever That Means 
  33. You Have 65 Seconds to Land a Job 
  34. How to Ask for a Raise Without Asking for a Raise 

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