CART

(0) items

Business to Business Marketing Management: A Global Perspective,9780415537025
This item qualifies for
FREE SHIPPING!
FREE SHIPPING OVER $59!

Your order must be $59 or more, you must select US Postal Service Shipping as your shipping preference, and the "Group my items into as few shipments as possible" option when you place your order.

Bulk sales, PO's, Marketplace Items, eBooks, Apparel, and DVDs not included.

Business to Business Marketing Management: A Global Perspective

by ;
Edition:
2nd
ISBN13:

9780415537025

ISBN10:
0415537029
Format:
Hardcover
Pub. Date:
5/3/2013
Publisher(s):
Routledge

Questions About This Book?

Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the 2nd edition with a publication date of 5/3/2013.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
  • The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.

Summary

What makes B2B marketing different? Are business-to-business markets meaningfully different from consumer markets? The answer is yes: business-to-business buyers, with a responsibility to their company and specialist product knowledge, are more demanding than the average consumer. The products themselves are highly complex, often requiring a sophisticated buyer to understand them. They are often more expensive than consumer purchases, making the 'sell' more difficult, and the market itself is smaller. In effect, B2B marketing is a challenge. To be successful in a B2B environment, you need a specific skills set tailored to the high expectations of your market. This new edition features expanded sections on globalisation and purchasing, plus brand new sections on social media marketing and sustainability. It is accompanied by an extensive collection of resources to aid tutors, including a full set of PowerPoint slides, plus a comprehensive case designed to be used as a semester-long project to aid student learning. This textbook covers all the aspects of B2B marketing any marketer needs, be they student or professional. It's the only textbook to do so from a global standpoint, giving them the best possible perspective on a market that is often (and more frequently) conducted within a global environment.


Please wait while the item is added to your cart...