Business Communication

by Krizan,A.C. Buddy

• ISBN13: 9780324374858
• ISBN10: 0324374852
• Edition: 7th
• Format: Hardcover
• Copyright: 2007-01-02
• Publisher: South-Western College Pub

Summary

The new, cutting-edge BUSINESS COMMUNICATION, 7e helps take your communication skills to a higher level by combining up-to-date technology to enhance learning with stellar content to give you the foundations needed for success in business. Reflecting today's e-inundated marketplace, this comprehensive text covers the basics for all forms of business communication, from letters to e-mail, business plans to presentations, listening skills to nonverbal messages, diversity to teamwork, visual aids to Web blogs, interpersonal communication to instant messages, and everything in between.

Table of Contents

Communication Fundamentals

Business Communication Foundations

Multicultural and Global Communication

Technological, Legal, and Ethical Considerations

Effective Communication Development

Principles of Business Communication

Print and Electronic Messages

Correspondence Applications

Message Formats

Positive, Neutral, and Social Business Messages

Negative Messages

Persuasive Messages

Written Report Applications

Business Research and Report Writing

Proposals, Business Plans, and Special Reports

Visual Aids

Oral and Nonverbal Communication

Interpersonal Communication and Teamwork

Listening and Nonverbal Messages

Oral Communication Essentials

Employment Communication

The Job Search and Resume

Employment Communication and Interviewing

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