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9781266421679

Business Communication: Developing Leaders for a Networked World

by
  • ISBN13:

    9781266421679

  • ISBN10:

    126642167X

  • Edition: 5th
  • Format: Loose-leaf
  • Copyright: 2023-01-01
  • Publisher: MCGRAW HILL

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Table of Contents

PART 1: INTRODUCTION TO BUSINESS COMMUNICATION 

Chapter 1: Establishing Credibility 


PART 2: PRINCIPLES OF INTERPERSONAL COMMUNICATION  

Chapter 2: Interpersonal Communication and Emotional Intelligence 

Chapter 3: Team Communication and Difficult Conversations 

Chapter 4: Inclusion in a Diverse Workplace 

Chapter 5: Global Communication 


PART 3: PRINCIPLES FOR BUSINESS MESSAGES 

Chapter 6: Creating Effective Business Messages 

Chapter 7: Improving Readability with Style and Design 

Chapter 8: Email and Other Traditional Tools for Business Communication 

Chapter 9: Collaboration Tools and Social Media for Business Communication 


PART 4: TYPE OF BUSINESS MESSAGES 

Chapter 10: Routine Business Messages 

Chapter 11: Persuasive Messages 

Chapter 12: Bad-News Messages 


PART 5: REPORTS AND PRESENTATIONS  

Chapter 13: Research and Planning for Business Proposals and Reports 

Chapter 14: Completing Business Proposals and Reports 

Chapter 15: Planning Presentations 

Chapter 16: Delivering Presentations

Chapter 17: Employment Communication 


APPENDIXES 

Appendix A: Punctuation, Number Usage, and Grammar 

Appendix B: Formatting for Letters and Memos 


BONUS CONTENT: Available only at www.mcgrawhillcreate.com/cardon or in the e-book within McGraw Hill Connect®.  

Bonus Chapter: Crisis Communications and Public Relations Messages  

Bonus Appendix: Creating Proposals and Business Plans 


Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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