Business Communication Essentials

by Bovee, Courtland L.; Thill, John V.

• ISBN13: 9780132971324
• ISBN10: 0132971321
• Edition: 6th
• Format: Paperback
• Copyright: 2013-01-07
• Publisher: Pearson

Summary

Directed primarily toward undergraduate business college/university majors, this text also provides practical content to current and aspiring industry professionals.

Only Bovée/Thill texts thoroughly address the new-media skills that employees are expected to have in today’s business environment. Business Communication Essentials presents these technologies in the context of proven communication strategies and essential business English skills.

 

0133098826 / 9780133098822 Business Communication Essentials Plus MyBCommLab with Pearson eText -- Access Card Package

Package consists of

0132971321 / 9780132971324 Business Communication Essentials

0132992345 / 9780132992343 MyBCommLab with Pearson eText -- Access Card -- for Business Communication Essentials

 

Table of Contents

UNIT 1. BUSINESS COMMUNICATION FOUNDATIONS 

1. Understanding Business Communication in Today’s Workplace

2. Mastering Team Skills and Interpersonal Communication

 

UNIT 2. THE THREE-STEP WRITING PROCESS 

3. Planning Business Messages

4. Writing Business Messages

5. Completing Business Messages

 

UNIT 3. BRIEF BUSINESS MESSAGES

6. Crafting Messages for Electronic Media

7. Writing Routine and Positive Messages

8. Writing Negative Messages

9. Writing Persuasive Messages

 

UNIT 4. LONGER BUSINESS MESSAGES 

10. Understanding and Planning Reports and Proposals

11. Writing and Completing Reports and Proposals

12. Developing Oral and Online Presentations

 

UNIT 5. EMPLOYMENT MESSAGES AND JOB INTERVIEWS 

13. Building Careers and Writing Résumés

14. Applying and Interviewing for Employment

Appendix A. Format and Layout of Business Documents

Appendix B. Documentation of Report Sources

Appendix C. Correction Symbols

Handbook of Grammar, Mechanics, and Usage